Personalization: Data-Driven Print and Internet Communications

by Patricia Sorce

Overview

This book, the fourth volume in the Printing Industry Center Series, serves as a follow up to Dr. Sorce's previous book, "Data-Driven Print," published in 2006. Here, she documents the importance of utilizing personalization and custom communication techniques, and identifies the best practices, best prospects and associated business models for delivering top value to printing clients.

Product Details

BN ID:	2940014426053
Publisher:	RIT Cary Graphic Arts Press
Publication date:	11/01/2009
Series:	Printing Industry Center Series , #4
Sold by:	Barnes & Noble
Format:	eBook
Pages:	248
Sales rank:	741,621
File size:	11 MB
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About the Author

Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center.

Editorial Reviews

In a world where marketers are trying to cut through the media clutter and reach consumers, Dr. Sorce’s book does an excellent job of explaining the importance of delivering a relevant message . . . and blends case histories with critical business concepts to educate the market on both how and why companies need customized communications solutions that have measurable results.

Barb Pellow

As a printer trying to assess our strategy in the variable data market, this book was a superb reference in helping our group understand key concepts.

Lem Richards