Perspectives on Marketing

Perspectives on Marketing

by Jason I. Miletsky, Michael Hand
     
 

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Finally a change to see how the other side thinks. In Perspectives, TM the authors never collaborate, so you get the raw truth from every angle.  See more details below

Overview

Finally a change to see how the other side thinks. In Perspectives, TM the authors never collaborate, so you get the raw truth from every angle.

Product Details

ISBN-13:
9781598639346
Publisher:
Course Technology PTR
Publication date:
01/03/2009
Sold by:
CENGAGE LEARNING
Format:
NOOK Book
File size:
827 KB

Related Subjects

Meet the Author


Jay Miletsky is CEO and executive creative director of Mango(formerly PFS Marketwyse), a leading marketing communications agency in the New York metro area. His marketing work has included successful consultation and campaigns for companies including Hershey's, AmerisourceBergen, Emerson Electric, JVC, The Michael C. Fina Company, and more. Miletsky is a featured speaker for numerous companies and seminars as well as a guest lecturer for universities. He is the author of 10 books, including Perspectives on Marketing and Perspectives on Branding, and he blogs regularly at jaymiletsky.com and getperspectives.com. You can follow him on Twitter at http://twitter.com/jaymiletsky.

Michael Hand has more than 15 years of experience on the client side for some of America's biggest and most powerful brands. His career path has led him from the world of product introductions at BMW of North America, to licensing and promotions at M&M/Mars, to media operations and advertising development at General Motors, before spearheading retail strategy and brand activation at the Miller Brewing Company. Most recently, he oversaw consumer promotions, and Hispanic- and sports-marketing efforts at The Hershey Company. Hand has been recognized by the In-Store Marketing Institute as a "Person to Watch" for his role in retail brand-building.

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