Persuading People: Expert Solutions to Everyday Challenges

by Harvard Business Review

Overview

Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:
· Build your credibility
· Adapt your pitch to your audience
· Win your listeners' minds and hearts
· Overcome resistance to your proposals
· Leverage the forces that move people to embrace new ideas

Product Details

ISBN-13:	9781422122730
Publisher:	Harvard Business Review Press
Publication date:	03/04/2008
Series:	Pocket Mentor
Pages:	91
Product dimensions:	5.00(w) x 7.10(h) x (d)