Persuading People: Expert Solutions to Everyday Challenges

Overview


Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:
· Build your credibility
· Adapt your pitch to your audience
· Win your ...
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Persuading People: Expert Solutions to Everyday Challenges

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Overview


Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:
· Build your credibility
· Adapt your pitch to your audience
· Win your listeners' minds and hearts
· Overcome resistance to your proposals
· Leverage the forces that move people to embrace new ideas
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Product Details

  • ISBN-13: 9781422122730
  • Publisher: Harvard Business Review Press
  • Publication date: 3/28/2008
  • Series: Pocket Mentor
  • Pages: 91
  • Sales rank: 1,360,562
  • Product dimensions: 4.80 (w) x 6.80 (h) x 0.40 (d)

Table of Contents

Mentor's Message: Why Master the Art and Science of Persuasion?

Persuading People: The Basics 1

Understanding Persuasion 3

Building Your Credibility 11

Understanding Your Audience 17

Winning Your Audience's Mind 27

Capturing Your Audience's Heart 37

Overcoming Resistance from Listeners 47

Activating Audience Self-Persuasion 59

Tips and Tools 65

Tools for Persuading People 67

Test Yourself 77

To Learn More 85

Sources for Persuading People 91

Notes 93

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