Persuading People: Expert Solutions to Everyday Challenges

Persuading People: Expert Solutions to Everyday Challenges

by Harvard Business School Press
     
 

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Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:
· Build your credibility
· Adapt your pitch to your audience
· Win your listeners' minds and

Overview


Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:
· Build your credibility
· Adapt your pitch to your audience
· Win your listeners' minds and hearts
· Overcome resistance to your proposals
· Leverage the forces that move people to embrace new ideas

Product Details

ISBN-13:
9781422122730
Publisher:
Harvard Business Review Press
Publication date:
03/28/2008
Series:
Pocket Mentor
Pages:
91
Sales rank:
125,223
Product dimensions:
4.80(w) x 6.80(h) x 0.40(d)

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