Persuasion & Influence in a Week: Teach Yourself

Persuasion & Influence in a Week: Teach Yourself

by Di McLanachan
     
 

Sunday
Explore factors that influence, both positively and negatively and discover how influencing is selling
Monday
Understand the power of personality and charisma and ensure you are putting the right message across
Tuesday
Use the Assertiveness Sentence technique to sound more confident in any situation
Wednesday
Discover the three elements of… See more details below

Overview

Sunday
Explore factors that influence, both positively and negatively and discover how influencing is selling
Monday
Understand the power of personality and charisma and ensure you are putting the right message across
Tuesday
Use the Assertiveness Sentence technique to sound more confident in any situation
Wednesday
Discover the three elements of communication and how to use them to build rapid, effective rapport with others
Thursday
Learn to recognize the internal filters that we all have and utilize them in patterns of persuasion
Friday
Use NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement
Saturday
Learn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula

Product Details

ISBN-13:
9781444182729
Publisher:
Hodder & Stoughton
Publication date:
07/26/2013
Sold by:
Hachette Digital, Inc.
Format:
NOOK Book
Sales rank:
702,268
File size:
3 MB

Meet the Author

Di McLanachan is the best-selling author of 'NLP for Business Excellence' and has also written 'Customer Care in a Week' for Hodder. She has been using and teaching a wide range of Influencing Skills techniques for many years, including the language patterns encapsulated in NLP methodologies. Di has run her own training business since 1993 and is a professional public speaker. In both of these capacities, influence and persuasion skills have been vital 'tools of the trade' for her continued success.Di McLanachan is the best-selling author of 'NLP for Business Excellence' and has also written
'Customer Care in a Week' for Hodder. She has been using and teaching a wide range of Influencing Skills techniques for many years, including the language patterns encapsulated in NLP methodologies. Di has run her own training business since 1993 and is a professional public speaker. In both of these capacities, influence and persuasion skills have been vital 'tools of the trade' for her continued success.

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