Persuasion and Influence in American Life / Edition 3

Persuasion and Influence in American Life / Edition 3

by Gary C. Woodward
     
 

ISBN-10: 0881339059

ISBN-13: 9780881339055

Pub. Date: 07/28/1996

Publisher: Waveland Press, Inc.

The authors present the nature and process of social influence in a number of relevant, interesting, and current contexts. Numerous, rich examples drawn from advertising, public relations, politics, religion, education, and the mass media help students recognize the subtle and overt persuasive influences in their own lives. Pertinent discussions of both effective

Overview

The authors present the nature and process of social influence in a number of relevant, interesting, and current contexts. Numerous, rich examples drawn from advertising, public relations, politics, religion, education, and the mass media help students recognize the subtle and overt persuasive influences in their own lives. Pertinent discussions of both effective persuasion skills and critical analytic skills equip students with the tools to handle, in a credible, ethical manner, the enormous diversity of persuasive activities going on around them. The interplay of audiences and messages is highlighted in every chapter. This engaging blend of classical persuasion, social psychology, theory, and practice provides readers with a solid foundation to think critically about the persuasion of others and to become effective persuaders themselves.

Product Details

ISBN-13:
9780881339055
Publisher:
Waveland Press, Inc.
Publication date:
07/28/1996
Edition description:
REVISED
Pages:
442

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