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Persuasion and Influence in American Life
     

Persuasion and Influence in American Life

by Gary C. Woodward, Robert E. Denton Jr.
 

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The authors present the nature and process of social influence in a number of relevant, interesting, and current contexts. Numerous, rich examples drawn from advertising, public relations, politics, religion, education, and the mass media help students recognize the subtle and overt persuasive influences in their own lives. Pertinent discussions of both effective

Overview

The authors present the nature and process of social influence in a number of relevant, interesting, and current contexts. Numerous, rich examples drawn from advertising, public relations, politics, religion, education, and the mass media help students recognize the subtle and overt persuasive influences in their own lives. Pertinent discussions of both effective persuasion skills and critical analytic skills equip students with the tools to handle, in a credible, ethical manner, the enormous diversity of persuasive activities going on around them. The interplay of audiences and messages is highlighted in every chapter. This engaging blend of classical persuasion, social psychology, theory, and practice provides readers with a solid foundation to think critically about the persuasion of others and to become effective persuaders themselves.

Editorial Reviews

Booknews
A college-level textbook presenting the nature and process of social influence in various contexts. Examples drawn from advertising, public relations, politics, religion, education, and the mass media are used for illustration. Advice is given on how to become a credible persuader. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780881336429
Publisher:
Waveland Press, Inc.
Publication date:
03/01/1992
Edition description:
2nd ed
Pages:
418

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