Persuasion in Advertising

Persuasion in Advertising

by John O'Shaughnessy, Nicholas J. O'Shaughnessy
     
 

A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.See more details below

Overview

A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.

Product Details

ISBN-13:
9780203299982
Publisher:
Routledge
Publication date:
11/20/2003
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
2 MB

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