Persuasion in Practice / Edition 2

Persuasion in Practice / Edition 2

by Kathleen Kelley Reardon
     
 

ISBN-10: 0803933177

ISBN-13: 9780803933170

Pub. Date: 02/01/1991

Publisher: SAGE Publications

What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are

Overview

What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.

Product Details

ISBN-13:
9780803933170
Publisher:
SAGE Publications
Publication date:
02/01/1991
Edition description:
Second Edition
Pages:
248
Product dimensions:
5.50(w) x 8.50(h) x 0.55(d)

Table of Contents

What Persuasion is, What it is Not, and How it is Maintained
Debunking Some Myths
How People Interpret Reality
Constructs, Schemata, Rules and Illusions
Attitudes and Values
Theoretical Orientations of Persuasion Research
Contemporary Theories and Models of Persuasion
Persuasion Variables
Interpersonal Communication
Persuasion in Organizations
Persuasion and the Mass Media
Political Persuasion
Conclusion

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