Persuasion in Society / Edition 1

Persuasion in Society / Edition 1

by Herbert W. Simons
     
 

ISBN-10: 0761919082

ISBN-13: 9780761919087

Pub. Date: 05/17/2001

Publisher: SAGE Publications

Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers better practice persuasion, improve their capacity to analyze critical messages, and better understand the workings of persuasion in society and its psychological dynamics.  See more details below

Overview

Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers better practice persuasion, improve their capacity to analyze critical messages, and better understand the workings of persuasion in society and its psychological dynamics.

Product Details

ISBN-13:
9780761919087
Publisher:
SAGE Publications
Publication date:
05/17/2001
Edition description:
Older Edition
Pages:
440
Product dimensions:
7.37(w) x 9.12(h) x (d)

Table of Contents

Preface
Preface
Preface
Preface
Preface
Preface
PART I. OVERVIEW
1. The Study of Persuasion
2. The Psychology of Persuasion: First Principles
3. Persuasion Broadly Considered
PART II. THE CO-ACTIVE APPROACH
4. Co-Active Persuasion: An Introduction
5. Resources of Communication
6. Framing and Reframing
7. Cognitive Shorthands
8. Reasoning and Evidence
PART III. CONTEXTS FOR PERSUASION
9. Going Public
10. Campaign Planning
11. Staging Political Campaigns
12. Analyzing Advertising
13. Talking Through Differences
14. Leading Social Movements
15. More About Ethics

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