Persuasion in Society / Edition 1

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Overview

Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers better practice persuasion, improve their capacity to analyze critical messages, and better understand the workings of persuasion in society and its psychological dynamics.

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Editorial Reviews

Michael Billig
"For a number of years, Herb Simons has been one of rhetoric’s most original thinkers and wittiest practitioners. Students and teachers will welcome his new textbook Persuasion in Society. Simons has provided an important and entertaining introduction to one of the key topics of our age."
Kathleen Hall Jamieson
"Rich in insight and compelling illustration, Simons’s book is both a provocative guide to those who confront problems amenable to persuasion and a theoretically powerful template for scholars and students intent on making sense of the world argument and influence."
From the Publisher
"Simons et al. has produced one of the most clearly written works on this topic to be found anywhere. Although written as a text for students taking a first course in persuasion, a purpose it serves admirably, this book will also be an engaging introduction to the topic for almost any reader. Among the covered topics are the psychology of persuasion, reasoning and evidence, political campaigns, product advertising, social movements, and ethics. All of these are treated from a perspective that makes them unusually accessible. The reviewer cannot imagine a more clearly presented overview of the subject — the ways in which it is studied and the ways in which it matters."
Booknews
Serving as a guidebook to understanding, practicing, and analyzing persuasion, this text combines contemporary rhetorical theory and criticism with social scientific theory and research. It looks at persuasion from the perspective of the persuader and the audience, with consideration to ethical questions. Chapters consider psychological principles, coactive persuasion, framing and reframing, reasoning and evidence, political campaigns, advertising, and social movements. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780761919087
  • Publisher: SAGE Publications
  • Publication date: 5/17/2001
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 440
  • Product dimensions: 7.30 (w) x 9.10 (h) x 1.00 (d)

Table of Contents

Preface
Preface
Preface
Preface
Preface
Preface
PART I. OVERVIEW
1. The Study of Persuasion
2. The Psychology of Persuasion: First Principles
3. Persuasion Broadly Considered
PART II. THE CO-ACTIVE APPROACH
4. Co-Active Persuasion: An Introduction
5. Resources of Communication
6. Framing and Reframing
7. Cognitive Shorthands
8. Reasoning and Evidence
PART III. CONTEXTS FOR PERSUASION
9. Going Public
10. Campaign Planning
11. Staging Political Campaigns
12. Analyzing Advertising
13. Talking Through Differences
14. Leading Social Movements
15. More About Ethics

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