Persuasion, Social Influence, and Compliance Gaining / Edition 3
  • Persuasion, Social Influence, and Compliance Gaining / Edition 3
  • Persuasion, Social Influence, and Compliance Gaining / Edition 3

Persuasion, Social Influence, and Compliance Gaining / Edition 3

by Robert H. Gass, John S. Seiter
     
 

ISBN-10: 0205462162

ISBN-13: 9780205462162

Pub. Date: 07/05/2006

Publisher: Allyn & Bacon, Inc.

Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this book takes the reader from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion

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Overview

Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this book takes the reader from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this book involves the reader by providing information and real-life examples with which they can easily identify.

Product Details

ISBN-13:
9780205462162
Publisher:
Allyn & Bacon, Inc.
Publication date:
07/05/2006
Series:
MySearchLab Series for Communication Series
Edition description:
REV
Pages:
400
Product dimensions:
6.26(w) x 9.74(h) x 0.58(d)

Table of Contents

1Why study persuasion?1
2What constitutes persuasion?21
3Attitudes and consistency42
4Credibility72
5Communicator characteristics and persuadability94
6Conformity and influence in groups121
7Language and persuasion147
8Nonverbal influence165
9Structuring and ordering persuasive messages187
10Sequential persuasion208
11Compliance gaining226
12Deception249
13Motivational appeals271
14Visual persuasion299
15Esoteric forms of persuasion324
16The ethics of persuasion348

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