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Persuasion, Social Influence, and Compliance Gaining, Third Edition, looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life.
Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this text involves students by providing information and real-life examples with which they can easily identify.
New to This Edition
Praise for Persuasion
This text is very comprehensive when it comes to the social scientific perspective. The humor adds to the book without being distracting. The meta-analyses are thoughtful and aid in reconciling the seemingly contradictory research findings. And I find the box features to be interesting and frequently offer useful practical advice.
–Andrew T. Jacobs, SUNY Rockland Community College
|1||Why study persuasion?||1|
|2||What constitutes persuasion?||21|
|3||Attitudes and consistency||42|
|5||Communicator characteristics and persuadability||94|
|6||Conformity and influence in groups||121|
|7||Language and persuasion||147|
|9||Structuring and ordering persuasive messages||187|
|15||Esoteric forms of persuasion||324|
|16||The ethics of persuasion||348|