Book Companion Site Persuasion: Messages, Receivers, and Contexts covers key topics—such as ethics and deception, audience analysis, nonverbal communication, and culture—and shows students how to develop critical skills as senders and receivers of persuasive messages. The text presents contemporary research in an accessible and engaging format for students, while also encouraging them to apply persuasion principles and theories to real-world case studies like campaigns and news coverage. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development. The text covers research findings on persuasive effects and theories including theories of behavior and behavioral intention, consistency, elaboration likelihood, dramatism, classical rhetoric, visual rhetoric, and mass communication. Filled with practical guidelines for creating and analyzing persuasive messages, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.
Rogers's text is quite comprehensive; it is well organized and well focused, reflecting the time and energy spent on compiling the various sources. The text takes students through a step-by-step process that they will find helpful.
James J. Kimble
This text has a number of strengths that will make it attractive and useful to instructors. The book's wide variety of well-chosen examples will resonate with many readers, and by combining traditional theories and perspectives with up-to-date research, it provides a very progressive outlook. Rogers's conversational tone is also extremely accessible.
William Rogers is adjunct assistant professor in the Department of Media Studies at Queens College, CUNY, and in the Department of Speech Communication and Theatre Arts at Queensborough Community College, CUNY.
Part 1 Part I: Messages and Influence Chapter 2 1 Introduction Chapter 3 2 Language and Communication Chapter 4 3 Persuasive Messages Chapter 5 4 Propaganda Chapter 6 5 Argumentation Chapter 7 6 Ethics and Deception Part 8 Part II: Receivers and Research Chapter 9 7 Understanding Audiences and Cultures Chapter 10 8 Needs, Emotions, Motivations, and Vulnerabilities Chapter 11 9 Empirical Theories of Persuasion Chapter 12 10 Empirical Persuasion Research Part 13 Part III: Contexts and Skills Chapter 14 11 Verbal and Visual Rhetorical Theories Chapter 15 12 Persuasion and Politics Chapter 16 13 Campaigns, Counterpublics, Movements, and Cults Chapter 17 14 The Media Influence: Advertising, News, Entertainment Chapter 18 15 Skills for Senders Chapter 19 16 Skills for Receivers Chapter 20 Selected Bibliography