Persuasion / Edition 1

Paperback (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $43.20
Usually ships in 1-2 business days
(Save 21%)
Other sellers (Paperback)
  • All (13) from $43.20   
  • New (9) from $49.16   
  • Used (4) from $43.20   


Book Companion Site Persuasion: Messages, Receivers, and Contexts covers key topics—such as ethics and deception, audience analysis, nonverbal communication, and culture—and shows students how to develop critical skills as senders and receivers of persuasive messages. The text presents contemporary research in an accessible and engaging format for students, while also encouraging them to apply persuasion principles and theories to real-world case studies like campaigns and news coverage. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development. The text covers research findings on persuasive effects and theories including theories of behavior and behavioral intention, consistency, elaboration likelihood, dramatism, classical rhetoric, visual rhetoric, and mass communication. Filled with practical guidelines for creating and analyzing persuasive messages, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.

Read More Show Less

Editorial Reviews

Joe Wilferth
Rogers's text is quite comprehensive; it is well organized and well focused, reflecting the time and energy spent on compiling the various sources. The text takes students through a step-by-step process that they will find helpful.
James J. Kimble
This text has a number of strengths that will make it attractive and useful to instructors. The book's wide variety of well-chosen examples will resonate with many readers, and by combining traditional theories and perspectives with up-to-date research, it provides a very progressive outlook. Rogers's conversational tone is also extremely accessible.
Read More Show Less

Product Details

  • ISBN-13: 9780742536746
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 10/28/2006
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 432
  • Sales rank: 1,018,530
  • Product dimensions: 7.61 (w) x 9.36 (h) x 0.87 (d)

Meet the Author

William Rogers is adjunct assistant professor in the Department of Media Studies at Queens College, CUNY, and in the Department of Speech Communication and Theatre Arts at Queensborough Community College, CUNY.

Read More Show Less

Table of Contents

Part 1 Part I: Messages and Influence Chapter 2 1 Introduction Chapter 3 2 Language and Communication Chapter 4 3 Persuasive Messages Chapter 5 4 Propaganda Chapter 6 5 Argumentation Chapter 7 6 Ethics and Deception Part 8 Part II: Receivers and Research Chapter 9 7 Understanding Audiences and Cultures Chapter 10 8 Needs, Emotions, Motivations, and Vulnerabilities Chapter 11 9 Empirical Theories of Persuasion Chapter 12 10 Empirical Persuasion Research Part 13 Part III: Contexts and Skills Chapter 14 11 Verbal and Visual Rhetorical Theories Chapter 15 12 Persuasion and Politics Chapter 16 13 Campaigns, Counterpublics, Movements, and Cults Chapter 17 14 The Media Influence: Advertising, News, Entertainment Chapter 18 15 Skills for Senders Chapter 19 16 Skills for Receivers Chapter 20 Selected Bibliography

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)