Of the three elements in the interview process — questioning, detecting deception and persuasion — the last proves to be the most challenging and problematic. Utilizing a transcript of a successful persuasive interview, the text examines which communication dynamics must occur to influence the behavior of another person; and how those dynamics are incorporated into the interview process. The text is accompanied by a student workbook and instructor guide. These provide a chapter by chapter break down of the analysis, a lecture guide, related knowledge assessments, various correlated practical exercises and application questions. Included within the application exercises are contributions from the works of Shakespeare, Francis Bacon, Charles Dickens, Machiavelli, Moses and Aristotle. The text is designed and targeted for use in academic and educational environments, as well as training settings.