Persuasive Online Copywriting: How to Take Your Words to the Bankby Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.
Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.
Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency Specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.
- Wizard Academy Press
- Publication date:
- Product dimensions:
- 6.00(w) x 8.90(h) x 0.50(d)
Most Helpful Customer Reviews
See all customer reviews
I really wanted to give this book 5 stars as the concepts presented are solid and unique to the Internet. While most internet marketing books teach how to present products allowing visitors to buy, the authors of this book teach how to actually sell site visitors based upon their personality types. To me this is taking customer service to a new level, starting from the time a visitor enters the site instead of waiting until the customer buys a product or service. However the book is sometimes a bit disjointed and hard to follow, making one work harder than needed to learn the material. That said, I would say it's worth the extra effort because I'm already seeing the application of some of these pricipals translate into a higher conversion rate on my site and it's hard to argue with success.
I was hoping that this book would be 'the' magic ticket. I didn't realize how hard it would be to implement the concepts I learned. It definitely worked though. I¿m converting far beyond my critical expectations. It caused me to use the creative side I never new I had. So I guess I have to thank these guys. If you are willing to put in the effort and learn to convert traffic ¿ This book is a must have.
I was disappointed by the authors¿ insistence that this was a copywriting book. Perhaps half the book is good solid copywriting tips and techniques but the other half is about online sales. The cover is sort of plain so who could have guessed that I would find detailed explanation of how to sell in the online medium, scientific data about how people actually behave online, how to create buying momentum and much more hands on practical information. I would recommend the book to anyone (especially marketers) who wants to persuade businesses or consumer to buy from them online but they should change the cover.