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Persuasive Presentations for Business

Overview

Give Presentations That Pay Off

Robert Bly, presenter extraordinaire and world-renowned wordsmith, reveals the success secrets for winning a room and closing a deal in any forum-seminars, podcasts, webinars, interviews and meetings. Revealing presentation tricks, successful secrets and surefire techniques for organizing and delivering a superior presentation, Bly teaches you how rid yourself of fear and nerves, and turn your stiff speech into a comfortable conversation between ...

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Overview

Give Presentations That Pay Off

Robert Bly, presenter extraordinaire and world-renowned wordsmith, reveals the success secrets for winning a room and closing a deal in any forum-seminars, podcasts, webinars, interviews and meetings. Revealing presentation tricks, successful secrets and surefire techniques for organizing and delivering a superior presentation, Bly teaches you how rid yourself of fear and nerves, and turn your stiff speech into a comfortable conversation between you and your colleagues or clients-leaving them nodding in agreement and ready to take action.

Learn:

  • The No.1 secret of successful persuasive speaking
  • The most common audience “hot buttons”
  • How to work engaging content into your presentation
  • The “3 T's” speaking formula
  • The truth about presentation tools-what works and what doesn't
  • The 3 points to hit in the first five minutes of any presentation
  • Involvement and interactivity techniques to revive any audience and keep them in your corner
  • The 7 worst speaker habits and how to eliminate them
  • How to tailor your content, pace and delivery to your audience ensuring stellar evaluations and ideal results
Read More Show Less

Product Details

  • ISBN-13: 9781599181776
  • Publisher: Entrepreneur Press
  • Publication date: 6/4/2008
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 7.30 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Robert W. Bly is a highly successful copywriter and consultant with more than 25 years of experience. He has given presentations to the National Speakers Association, U.S. Army, American Society for Training and Development and others. A prolific writer and bestselling author, he has written more than 70 books.

First column, bottom:

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Table of Contents


Acknowledgments     xi
Introduction     xiii
So You Have to Give a Talk     1
Seven Ways You and Your Business Benefit When You Speak     3
Formats and Venues     5
Turning Speaking into a PR Opportunity or Profit Center     9
A New Model For Paid Speaking Success     18
Why the World's Top Professional Speakers Aren't Nearly as Good as You Are     21
The Number One Secret of Successful Public Speaking     25
Planning: The Professional Approach     29
Know Your Audience on a Deeper Level: Using the BDF formula     33
The Ultimate Secret to Successful Topic Selection     36
Writing a Compelling Title and Description for Your Talk     40
The SAP Formula for Public Speaking     41
A Slice of a Slice     42
Researching the Venue and Event     45
Assessing your Communications Environment     46
Getting Up To Speed on Audience Hot Buttons     49
Gain Confidence and Add Great Content to Your Talk     50
Organizing Your Talk     53
Content vs. Salesmanship     55
The 3 Ts Speaking Formula     60
Choosing your Organizational Scheme     61
Making the OrganizationalScheme Visible to the Audience     64
Deciding What You Should Include-And What to Leave Out     64
Use an Odd Number of Speech Points     65
Using Bonus Content     66
Pace and Timing     67
Writing Your Presentation     71
Word for Word or Speaker Notes     72
Speechwriting Basics     73
Determining Length     75
The Crowd     76
The Message     76
Five Elements to Support the Core Message     77
Keep It Simple     78
Specifics Sell     79
The Three Parts of Your Speech     79
The Beginning     80
The Middle     82
The End     83
Researching Your Talk     84
Optimizing Information Density     86
Keep Things Moving With Entertaining Stories     87
Borrowing vs. Stealing Material From Other Sources     88
Incorporating Humor Into Your Talks     89
Stopping Your Listener From Nodding Off     90
Reference the Familiar     91
The Visuals     93
Making Audio and Visuals Work Together     94
Making Presentations and Speeches Mesh      97
Presentations Using PowerPoint     99
Common PowerPoint Mistakes and How to Avoid Them     102
Involvement and Interactivity     105
Pre-Workshop Speaker/Audience Bonding     107
Transforming an Audience into a Team     108
Individual, Small Group, and Large Group Exercises     109
The Keeper of the Time     111
The Socratic Method of Teaching     111
Using Props     112
Games and Contests     112
Prizes and Rewards     113
Shockers     114
Humor and Fun     116
Breaks     117
Pattern Interruptions     119
Getting Ready for the Big Day     121
How to Practice by Yourself-And Not Feel Silly     122
Getting Your Presentation Critiqued     122
Find Opportunities for Dry Runs     123
When to Stop Rehearsing     124
The Seven Worst Speaker Mistakes     125
Why You Should NOT Have a Professional Speaker Coach You     128
Toastmasters     129
Videotape     130
Other Public Speaking Aids and Resources     130
Delivering Your Presentation     131
Overcoming Anxiety, Nervousness, and Stage Fright     131
The Secret for Speaking Success     133
Work the Crowd     136
Spice Up Your Speech     137
Be Prepared     137
Write for the Ear, Not the Eye     138
Research Your Topic     139
Organize Your Material     140
Interact With your Audience     140
Use Visuals     141
Don't Put Your Audience into a PowerPoint Coma     144
Voice: Pace, Tone, Volume, and Projection     145
Props and Gimmicks     146
Overcoming Poor Speaking Habits     148
Body Language and Eye Contact     148
Posture and Position     149
Microphones and Audiovisual Aids     150
Preventing Technical Mishaps From Ruining Your Talk     151
Length and Timing     152
Closings That Get You a Standing Ovation     154
Tips for Speakers     154
Audience Management     159
Client Needs Assessment     160
Attendee Pre-event Audits     160
Pre-Seminar Walk Around     161
Customization and Personalization     163
Preparing and Distributing Handouts     164
Hecklers and Other Disruptive Influences     166
Audience Question and Answer     168
Facing a Challenge     169
Hostile Audiences     170
Motivating Uncaring Attendees     172
Speaking to Lay Audiences     173
Speaking to Experts     174
Speaking to a Mixed Audience     175
Mirroring: Tailoring Content, Pace, and Delivery     176
Managing the Audience's Evaluation     176
Post-Seminar Support     178
Covering Everything the Audience Wants to Know     179
Presentation Tips for Special Situations     181
Workplace Presentations     182
Association Meetings     183
Product Seminars     185
Corporate Training     186
Shareholder Meetings     188
Analyst Briefings     189
Elementary and High School Students     190
Teachers     191
Orals for Graduate Students     192
Adult Education     193
Toasts     194
Roasts     194
Sermons     196
Eulogies     197
Keynotes     198
Breakout Sessions     199
Roundtables      199
Panels     200
Tele-seminars     201
Webinars     202
Podcasts     202
Town Meetings     203
Clubs and Fraternal Organizations     204
Professional Speakers     204
What Now?     204
Sample Speeches     209
Pre-Program Questionnaire     219
Sample Seminar Description     223
Attendee Audit Form     225
Audience Affinity Form     229
Using Boolean Operators in Search Engines     231
Resources     237
Glossary     239
Citations     243
About the Author     245
Index     247
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