The Pharmaceutical Industry in the Global Market / Edition 1

The Pharmaceutical Industry in the Global Market / Edition 1

by A. M. Craig, M. Malek, Peter Macintyre
     
 

The size and power of the Pharmaceutical Industry give it significant political and economic influence and the impact it has on society in both economic and social terms frequently attracts analysis, debate and controversy. This book explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation.

See more details below

Overview

The size and power of the Pharmaceutical Industry give it significant political and economic influence and the impact it has on society in both economic and social terms frequently attracts analysis, debate and controversy. This book explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. Key Issues in the Pharmaceutical Industry:
* Provides informative, accessible and relevant information for both professionals and students from all backgrounds
* Takes an analytic rather than purely descriptive approach
* Covers a high-profile topic
This book will supply valuable information for all who work in or with the pharmaceutical industry, health economists and health service researchers.

Product Details

ISBN-13:
9780471965183
Publisher:
Wiley
Publication date:
01/11/2000
Pages:
224
Product dimensions:
6.32(w) x 9.45(h) x 0.20(d)

Related Subjects

Table of Contents

Historical Background.

Market Structure.

Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.

Pricing and Profitability.

Relationship with the Third World.

Single European Market.

Conclusion.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >