The Pharmaceutical Industry in the Global Market / Edition 1

The Pharmaceutical Industry in the Global Market / Edition 1

by A. M. Craig, M. Malek, Peter Macintyre
     
 

ISBN-10: 0471965189

ISBN-13: 9780471965183

Pub. Date: 01/11/2000

Publisher: Wiley

Looks at the significant political and economic impact that the modern pharmaceutical industry has had on society taking an analytical approach to this high profile and controversial topic.

It explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. It provides

• informative

Overview

Looks at the significant political and economic impact that the modern pharmaceutical industry has had on society taking an analytical approach to this high profile and controversial topic.

It explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. It provides

• informative accessible and relevant information for both professionals and students from all backgrounds

• takes an analytical rather than a purely descriptive approach

The book will supply valuable information for all those who work in or with the pharmaceutical industry, health economists and health service researchers.

Product Details

ISBN-13:
9780471965183
Publisher:
Wiley
Publication date:
01/11/2000
Pages:
224
Product dimensions:
6.32(w) x 9.45(h) x 0.20(d)

Related Subjects

Table of Contents

Historical Background.

Market Structure.

Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.

Pricing and Profitability.

Relationship with the Third World.

Single European Market.

Conclusion.

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