The Pharmaceutical Industry in the Global Market / Edition 1

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Looks at the significant political and economic impact that the modern pharmaceutical industry has had on society taking an analytical approach to this high profile and controversial topic.

It explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. It provides

* informative accessible and relevant information for both professionals and students from all backgrounds

* takes an analytical rather than a purely descriptive approach

The book will supply valuable information for all those who work in or with the pharmaceutical industry, health economists and health service researchers.

"...explains why and how the industry evolved, the factors that influenced its progress, its impact on society in economic and social terms, and its role in the future...uses an analytical rather than a purely descriptive approach."

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Editorial Reviews

From the Publisher
"This book is an informative and readable account of the present situation in the pharmaceutical industry. Furthermore, references are given at the end of each section. A useful book for anyone in, or thinking about being in, the business.", , , Laboratory News#
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Product Details

  • ISBN-13: 9780471965183
  • Publisher: Wiley
  • Publication date: 1/11/2000
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 6.32 (w) x 9.45 (h) x 0.20 (d)

Table of Contents

Historical Background.

Market Structure.

Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.

Pricing and Profitability.

Relationship with the Third World.

Single European Market.


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