- Shopping Bag ( 0 items )
Doody's Review ServiceReviewer: Albert I Wertheimer, BS, MBA, PhD (Temple University School of Pharmacy)
Description: This reader-friendly book is intended for pharmacy students and practitioners who want to learn about pharmacy management, leadership, marketing, and finance. Among its excellent features are structured learning objectives, key concepts, case scenarios, a glossary, self-assessment questions, and additional online course materials.
Purpose: The book assumes no previous knowledge and each unit begins with basic material. It should be helpful for upper level PharmD students, students in graduate courses, and junior level pharmacists preparing for managerial responsibilities. With all of its included learning aids, one can use this book without a formal class structure and teacher. The management sections are especially valuable.
Audience: While students and younger practitioners are the principal audience, the book can be helpful for more experienced pharmacists who want to brush up on some topics. It is edited by three recognized experts in their respective fields and the chapters are written by 52 authors, some of whom are recognized scholars in their disciplines.
Features: The most useful and valuable portion of this book is the management coverage. The leadership section has the appropriate, basic material, but it is unlikely that pharmacy students without practical work experience can appreciate fully this section. The mere 14 pages (two chapters) on marketing are far too little and unnecessary here. The finance component is excellent, but this complex topic requires a book of its own to be really helpful to students. The chapters on communications are good, but represent only a tiny portion of what students need to master, and would be better omitted from this huge 560-page book.
Assessment: This is a well-organized and well-written book and, despite the 52 authors, the level and extent of duplication and overlap are acceptable. It is an outstanding management book, and the small sections on leadership, communications, and marketing could be eliminated. The finance section is surprisingly good for the limited number of space allocated to it.