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Doody's Review ServiceReviewer: Albert I Wertheimer, BS, MBA, PhD (Temple University School of Pharmacy)
Description: This textbook for pharmacy students enrolled in a management course includes sections on areas not usually seen in management books, such as leadership, communications, marketing, and pharmacy operations. The 27 chapters, written by a variety of contributors, are organized into nine sections.
Purpose: The editors note their goal "was to produce a highly practical text that addresses the range of issues pharmacy professionals will face in their day-to-day work." A good goal, but the book goes into detail in many areas that only a small number of senior executives might find useful. At 560 pages, its use in a one-semester elective course would be overwhelming. Perhaps marketing might be better placed in a marketing book. This can be said for several other chapters as well.
Audience: The editors suggest this book can be used by students in formal coursework as well as by self-learners. It is probably more useful to the second group who have left school and who want to improve their skills in preparation for possible promotion to managerial positions, or for the newly promoted who want to be more effective in their new roles. The book is good, but has the disadvantage of most multiauthored books. With 50 authors, there is some overlap and duplication, and perhaps a little too much material on some peripheral topics. Nearly all of the authors, it must be said, are considered experts in their fields.
Features: The titles of the nine sections describe their content. For example, section 1 covers leading and managing, which seems logical. Section 2 covers change and innovation in about 40 pages, and is followed by a section on law and ethics. There is a very good section on ethical decision making. An experienced instructor should have little difficulty in using the 50-60% of the book with the most pertinent material about management. The major shortcoming is the addition of insufficient sections on marketing, personal finance, and a few others. What is covered is good, but not sufficient in depth or background. There is a very useful 13-page index and an excellent glossary of terms. The list of web-available supplemental resources at the end of each chapter is a major plus.
Assessment: The book is a definite contribution to the discipline. In its relevant sections, it is an excellent new management textbook incorporating recent developments, archival literature, and theories. It is a very nice one-stop source of contemporary information on a topic. Marketing and finance, accounting, business law, and other necessary subject areas would be better off in separate publications. Nevertheless, this is an improvement over existing books in this area and it should be successful in the marketplace.