The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation

The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation

by Frederick F. Wherry
     
 

ISBN-10: 0226894320

ISBN-13: 9780226894324

Pub. Date: 07/15/2011

Publisher: University of Chicago Press

How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? What kind of role can or should the arts play in that process? Does gentrification always entail a betrayal of a neighborhood’s roots? Tackling these questions and offering a fresh take on

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Overview

How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? What kind of role can or should the arts play in that process? Does gentrification always entail a betrayal of a neighborhood’s roots? Tackling these questions and offering a fresh take on the dynamics of urban revitalization, The Philadelphia Barrio examines one neighborhood’s fight to erase the stigma of devastation.

Frederick F. Wherry shows how, in the predominantly Latino neighborhood of Centro de Oro, entrepreneurs and community leaders forged connections between local businesses and cultural institutions to rebrand a place once nicknamed the Badlands. Artists and performers negotiated with government organizations and national foundations, Wherry reveals, and took to local galleries, stages, storefronts, and street parades in a concerted, canny effort to reanimate the spirit of their neighborhood.

Complicating our notions of neighborhood change by exploring the ways the process is driven by local residents, The Philadelphia Barrio presents a nuanced look at how city dwellers can make commercial interests serve the local culture, rather than exploit it.

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Product Details

ISBN-13:
9780226894324
Publisher:
University of Chicago Press
Publication date:
07/15/2011
Edition description:
New Edition
Pages:
208
Product dimensions:
5.90(w) x 8.90(h) x 0.60(d)

Table of Contents

Preface ix

Acknowledgments xiii

1 Culture at Work: The Arts, Branding, and Neighborhood Transformation 1

2 Latin Soul, Latin Flavor: Performing the Authenticity of Place 22

3 The Art World of the Barrio: Sources of Attraction and Motivation 48

4 Ringing the Registers: Entrepreneurial Dreams 72

5 Stigma, Status, and Staging: The History of a Reputation 94

6 Character on Parade: Cultural Constraints on Neighborhood Branding 113

7 Redemption and Revitalization in the Barrio: A Tentative Conclusion 134

Appendix: Telling It Like It Was: Methods and Data 147

Notes 169

Works Cited 181

Index 189

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