The Photographer's Guide to Marketing and Self-Promotion

The Photographer's Guide to Marketing and Self-Promotion

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by Maria Piscopo
     
 

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This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine

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Overview

This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.

Editorial Reviews

PhotoStockNotes
"Maria Piscopo will take you by the hand and show you the marketing strategies that are available to you no matter your budget. . . . This book is well worth reading and re-reading over and over again and an excellent reference to all things marketing and self-promotion."

Product Details

ISBN-13:
9781581157147
Publisher:
Skyhorse Publishing
Publication date:
06/22/2010
Pages:
256
Sales rank:
388,318
Product dimensions:
6.00(w) x 8.90(h) x 0.70(d)

Meet the Author

Maria Piscopo has been a photographer's representative for more than twenty years. She started her own business as a marketing representative for artists and photographers in 1978. She has consulted, lectured extensively, and written about selling photography. She teaches artists, designers, and photographers at the internationally renowned Art Center College of Design in Pasadena, California, and for Dynamic Graphics Educational Foundation. Piscopo writes print and electronic media magazine articles and columns in more than a dozen visual arts industry publications. She is also the author of Marketing & Promoting Your Work, and has a series of four videos covering the topics of her seminars and conference workshops. She lives in Costa Mesa, California.

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Photographer's Guide to Marketing and Self-Promotion (Fourth Edition) 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
This is the first book I've read on marketing. Wow! Every single page had useful information, along with websites to reference to! I have learned so much that I now feel I am headed in the right direction. A must read for those who are seriously considering a career in photography and need the 'know how' on where to begin!