Photographer's Guide to Marketing and Self-Promotion

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A veteran photographer's rep reveals how to find more clients and make more money. This newly revised third edition has been brought completely up-to-date to reflect current photo market trends and the latest techniques for using the Internet. The book explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, ...
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The Photographer's Guide to Marketing and Self-Promotion (Fourth Edition)

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More About This Book

Overview

A veteran photographer's rep reveals how to find more clients and make more money. This newly revised third edition has been brought completely up-to-date to reflect current photo market trends and the latest techniques for using the Internet. The book explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered.

"Piscopo's book is full of specific, practical information. Promotion pieces, portfolios, advertising, public relations, rates, reps, . . . are just a few of the other topics covered in this excellent manual." —Popular Photography

"As a veteran photographer's rep, author Piscopo knows what she’s talking about. . . . With this book, you can get the benefits of Piscopo’s 20 years in the business for less than $20."—Studio Photography

Shows freelance photographers how to plan and execute self-promotion campaigns that will help them sell more of their photos.

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Editorial Reviews

PhotoStockNotes
"Maria Piscopo will take you by the hand and show you the marketing strategies that are available to you no matter your budget. . . . This book is well worth reading and re-reading over and over again and an excellent reference to all things marketing and self-promotion."
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Product Details

  • ISBN-13: 9781581150964
  • Publisher: Skyhorse Publishing
  • Publication date: 7/28/2001
  • Edition description: REVISED
  • Edition number: 3
  • Pages: 208
  • Product dimensions: 6.75 (w) x 9.82 (h) x 0.48 (d)

Meet the Author

Maria Piscopo has been a photographer's representative for more than twenty years. Born in New York, and raised and educated in California, she started her own business as a marketing representative for artists and photographers in 1978. She has consulted, lectured extensively, and written about selling photography. She teaches artists, designers, and photographers at the internationally renowned Art Center College of Design in Pasadena, California, and for Dynamic Graphics Educational Foundation. The extraordinary information that she imparts has prompted enthusiastic comments from many professional photographers.

Piscopo writes print and electronic media magazine articles and columns in more than a dozen visual arts industry publications. She is also the author of Marketing & Promoting Your Work, published in 1996 by Northlight Books in their Graphic Design Basics Series.

She has a series of four videos, produced by Turner Communications of Newport Beach, California, covering the topics of her seminars and conference workshops. She has been a speaker at the PHOTO Conference since 1985. A member of SPAR and the University of California at Long Beach Arts & Humanities Board, she joined the PHOTO Advisory Board in 1996. She continues to give photo marketing seminars to professional groups throughout the United States and Canada as well as in the United Kingdom and Germany. She lives in Costa Mesa, California.

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Table of Contents

Introduction 5
Ch. 1 The Business Side of Self-Promotion 11
Ch. 2 Advertising as a Marketing Tool 17
Ch. 3 Direct Mail Marketing 25
Ch. 4 Promotion Pieces 37
Ch. 5 Public Relations 53
Ch. 6 Association Marketing 65
Ch. 7 But What Are You Really Selling? 69
Ch. 8 Working in the Major Metropolitan Markets 77
Ch. 9 Researching New Clients 81
Ch. 10 Approaching Potential Clients 89
Ch. 11 Presenting Your Portfolio 93
Ch. 12 Keep Clients Coming Back 101
Ch. 13 Cost Proposals: How to Get Paid What You're Worth 107
Ch. 14 The Ethics of Good Business 113
Ch. 15 Photo Representatives 121
Ch. 16 Hiring and Working With Marketing Coordinators 127
Ch. 17 Computers and Your Photography Business 133
Ch. 18 Getting Started in Business 147
Ch. 19 Your Personal Marketing Strategy 153
Ch. 20 Now It's Your Turn 161
Glossary 163
Index 169
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Sort by: Showing 1 Customer Review

  • Anonymous

    Posted June 9, 2006

    Wow! A Must Read!

    This is the first book I've read on marketing. Wow! Every single page had useful information, along with websites to reference to! I have learned so much that I now feel I am headed in the right direction. A must read for those who are seriously considering a career in photography and need the 'know how' on where to begin!

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