The Photographer's Guide to Marketing and Self-Promotion

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Overview

The market for commercial photography has changed significantly since the highly praised first edition of The Photographer's Guide to Marketing and Self-Promotion was published in 1987. This second edition brings the reader up to date, describing strategies that work in a market affected by an uncertain economic atmosphere and the explosion of new media. Seasoned photographer's rep Maria Piscopo shows how to build a marketing plan incorporating self-promotion, advertising, direct marketing, and public relations. ...
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The Photographer's Guide to Marketing and Self-Promotion

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Overview

The market for commercial photography has changed significantly since the highly praised first edition of The Photographer's Guide to Marketing and Self-Promotion was published in 1987. This second edition brings the reader up to date, describing strategies that work in a market affected by an uncertain economic atmosphere and the explosion of new media. Seasoned photographer's rep Maria Piscopo shows how to build a marketing plan incorporating self-promotion, advertising, direct marketing, and public relations. She explains how to find prospective clients and establish long-term relationships with them. Pricing, negotiating, computers, and other important topics are discussed, all in the context of developing an effective marketing plan that will allow photographers to use the conditions of the current market to their advantage.


About the Author

Maria Piscopo has been a photographer's representative for more than 20 years. She has consulted, lectured, and written extensively about the business of selling photography. She works with artists, designers, and photographers by speaking at industry conferences, conducting professional seminars and conference workshops, and teaching college courses at various locations, including the internationally renowned Art Center College of Design in Pasadena, and the Dynamic Graphics Educational Foundation. The author of Marketing & Promoting Your Work, she has had her articles published widely in industry magazines, including HOW, Digital Output, Petersen's PHOTOgraphic, Rangefinder, Step-By-Step, Shutterbug, and Communication Arts. She lives in Costa Mesa, California.

Shows freelance photographers how to plan and execute self-promotion campaigns that will help them sell more of their photos.

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Editorial Reviews

PhotoStockNotes
"Maria Piscopo will take you by the hand and show you the marketing strategies that are available to you no matter your budget. . . . This book is well worth reading and re-reading over and over again and an excellent reference to all things marketing and self-promotion."
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Product Details

  • ISBN-13: 9781880559246
  • Publisher: Skyhorse Publishing
  • Publication date: 1/7/1995
  • Edition description: REV
  • Edition number: 2
  • Pages: 176
  • Product dimensions: 6.74 (w) x 9.93 (h) x 0.38 (d)

Meet the Author

Maria Piscopo has been a photographer's representative for more than twenty years. She started her own business as a marketing representative for artists and photographers in 1978. She has consulted, lectured extensively, and written about selling photography. She teaches artists, designers, and photographers at the internationally renowned Art Center College of Design in Pasadena, California, and for Dynamic Graphics Educational Foundation. Piscopo writes print and electronic media magazine articles and columns in more than a dozen visual arts industry publications. She is also the author of Marketing & Promoting Your Work, and has a series of four videos covering the topics of her seminars and conference workshops. She lives in Costa Mesa, California.
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Table of Contents

Introduction 5
Ch. 1 The Business Side of Self-Promotion 11
Ch. 2 Advertising as a Marketing Tool 17
Ch. 3 Direct Mail Marketing 25
Ch. 4 Promotion Pieces 37
Ch. 5 Public Relations 53
Ch. 6 Association Marketing 65
Ch. 7 But What Are You Really Selling? 69
Ch. 8 Working in the Major Metropolitan Markets 77
Ch. 9 Researching New Clients 81
Ch. 10 Approaching Potential Clients 89
Ch. 11 Presenting Your Portfolio 93
Ch. 12 Keep Clients Coming Back 101
Ch. 13 Cost Proposals: How to Get Paid What You're Worth 107
Ch. 14 The Ethics of Good Business 113
Ch. 15 Photo Representatives 121
Ch. 16 Hiring and Working With Marketing Coordinators 127
Ch. 17 Computers and Your Photography Business 133
Ch. 18 Getting Started in Business 147
Ch. 19 Your Personal Marketing Strategy 153
Ch. 20 Now It's Your Turn 161
Glossary 163
Index 169
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted June 9, 2006

    Wow! A Must Read!

    This is the first book I've read on marketing. Wow! Every single page had useful information, along with websites to reference to! I have learned so much that I now feel I am headed in the right direction. A must read for those who are seriously considering a career in photography and need the 'know how' on where to begin!

    1 out of 1 people found this review helpful.

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