The Photographer's Guide to Marketing and Self-Promotionby Maria Piscopo
The market for commercial photography has changed significantly since the highly praised first edition of The Photographer's Guide to Marketing and Self-Promotion was published in 1987. This second edition brings the reader up to date, describing strategies that work in a market affected by an uncertain economic atmosphere and the explosion of new media. Seasoned… See more details below
The market for commercial photography has changed significantly since the highly praised first edition of The Photographer's Guide to Marketing and Self-Promotion was published in 1987. This second edition brings the reader up to date, describing strategies that work in a market affected by an uncertain economic atmosphere and the explosion of new media. Seasoned photographer's rep Maria Piscopo shows how to build a marketing plan incorporating self-promotion, advertising, direct marketing, and public relations. She explains how to find prospective clients and establish long-term relationships with them. Pricing, negotiating, computers, and other important topics are discussed, all in the context of developing an effective marketing plan that will allow photographers to use the conditions of the current market to their advantage.
About the Author
Maria Piscopo has been a photographer's representative for more than 20 years. She has consulted, lectured, and written extensively about the business of selling photography. She works with artists, designers, and photographers by speaking at industry conferences, conducting professional seminars and conference workshops, and teaching college courses at various locations, including the internationally renowned Art Center College of Design in Pasadena, and the Dynamic Graphics Educational Foundation. The author of Marketing & Promoting Your Work, she has had her articles published widely in industry magazines, including HOW, Digital Output, Petersen's PHOTOgraphic, Rangefinder, Step-By-Step, Shutterbug, and Communication Arts. She lives in Costa Mesa, California.
- Skyhorse Publishing
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- Product dimensions:
- 6.74(w) x 9.93(h) x 0.38(d)
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This is the first book I've read on marketing. Wow! Every single page had useful information, along with websites to reference to! I have learned so much that I now feel I am headed in the right direction. A must read for those who are seriously considering a career in photography and need the 'know how' on where to begin!