Photographer's Guide to Wedding Album Design and Sales

( 2 )

Overview


Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practices provides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles is accompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the...
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Photographer's Guide to Wedding Album Design and Sales

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Overview


Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practices provides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles is accompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the images for presentation after the ceremony, and discussing the importance of the album as a memento to be cherished for a lifetime. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on รก la carte images, and how to make networking and referrals generate additional business.
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Product Details

  • ISBN-13: 9781584282358
  • Publisher: Amherst Media, Incorporated
  • Publication date: 8/1/2008
  • Edition description: Second edition
  • Edition number: 2
  • Pages: 128
  • Product dimensions: 8.40 (w) x 10.90 (h) x 0.40 (d)

Meet the Author


Bob Coates is a wedding photographer and the creator of www.successful-photographer.com. He has written numerous articles for industry magazines, including "Photo Electronic Imaging," "Professional Photographer," " Rangefinder," and "Shutterbug"," "and his photography has appeared in "National Geographic," "New York Daily News," and "Studio Photography & Design." He is the author of "Professional Strategies and Techniques for Digital Photographers." He lives in Sedona, Arizona.
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Table of Contents

Introduction 4
1. Ken Sklute: Contemporary Images, Phoenix, AZ 6
2. Yervant: Yervant Photography, Armdale, Australia 12
3. Andy Marcus: Fred Marcus Studios, New York, NY 20
4. Carlos Lozano: Lozano Imaging, Lorenzo, CA 26
5. Jeff and Kathleen Hawkins: Jeff Hawkins Photography, Altamonte Springs, FL 32
6. Heidi Mauracher: Heidi Mauracher Photography, Santa Barbara, CA 38
7. Michael Ayers: Ayers Incorporated, Lima, OH 48
8. Joe Buissink: Joe Buissink Photography, Los Angeles, CA 56
9. Bruce Hudson: Hudson's Designer Portraits, Renton, WA 64
10. Gigi Clark: Rituals by Design, Oceanside, CA 72
11. Martin Schembri: Martin Schembri Photography, Sydney, Australia 78
12. Charles and Jennifer Maring: Maring Photography Inc., Wallingford, CT 88
13. Brian and Judith Shindle: Creative Moments, Westerville, OH 98
14. Patrick and Barbara Rice: Rice Photography, North Olmstead, OH 106
15. Bob Coates: Bob Coates Photography, Sedona, AZ 112
16. Album Design Overview 118
17. Album Design Terms 120
18. Album Manufacturers and Suppliers 122
Index 124
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Customer Reviews

Average Rating 4.5
( 2 )
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Sort by: Showing all of 7 Customer Reviews
  • Posted April 7, 2009

    An informative and helpful book in designing wedding coffee table books

    A broad and nice view of different wedding photographers and their take on designing coffee table wedding books. A nice insight as to their various styles, likes, and ideas on how they are designed.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 10, 2003

    15 Experts Between 2 Covers

    What a great read. Coates has included the thoughts and ideas of 15 of the best Wedding Photographers from here and abroad. The book gives a terrific insight into the business of Wedding Photography.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 27, 2003

    You wont find a better guide to design & sales !

    Leaning from the works of professional photographers is a proven successful technique. Mr.Coates has created a tutorial here that will open your eyes and your mind to unlimited possibilities. The unique comparisons of albums created by 15 pros is delightfully informative. Buy it now !

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  • Anonymous

    Posted June 28, 2003

    WOW!! Very informative and helpful...BRAVO!!!

    WOW!! This book is full of GREAT information. I just got it yesterday and have read it from cover to cover. It is amazing the ideas for wedding albums that are in there - things sure have changed since I got married. My little white book of 4 x 6 photos just doesn't cut it anymore. After reading Bob's book and shooting my first wedding, I am going to use the book to be more creative at making a wedding album for my clients. I know they will love them!!

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  • Anonymous

    Posted June 28, 2003

    15 pros tell all

    With 15 of the industries top wedding photographers giving tips and advice, this book has been a big help. This book is perfect for any wedding photographer that wants to improve their sales. I've used many of the ideas in my own business and continue to grow both artistically and financially. I refer to it often. The best 25 bucks I've spent on a book in a long time!

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  • Anonymous

    Posted June 28, 2003

    I am the author

    When I first thought of the concept for this book it was going to be a 'how to' along with a listing of album companies and terminology. As I was interviewing the other photographers it became apparent that the album you sell your client depends on how you market, talk to the bride, shoot , present images and more. The book became full of ideas for your whole business as well as a guide to the new album designs available. I want to thank the photographers who shared their ideas and vision for making this book a reality.

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  • Anonymous

    Posted May 10, 2011

    No text was provided for this review.

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