The Photographer's Market Guide to Building Your Photography Business

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More About This Book

Overview

Make Money Doing What You Love

The Photographer's Market Guide to Building Your Photography Business, Second Edition is an all-in-one resource full of practical advice to successfully start or maintain your business. Experienced photographer, studio owner, and photography teacher Vik Orenstein provides you with the skills you need for every aspect of your photography career. Whether you're just starting out, are looking to revamp an existing business, or have been in the business for years, find out how to make the most of every photo you take.

In this revised edition, you'll learn how to:

  • Harness the power of digital photography
  • Target your audience through online marketing
  • Find your niche (or shift to a new one)
  • Craft a solid business plan
  • Network professionally with other photographers
  • Showcase and price your work
  • Get support from accountants and lawyers
  • Create a strategic path for your business at every stage
  • And more!

Orenstein and other photographers from a variety of specialties give you firsthand insight into the many facets of this evolving field. In addition to more than 100 color photos, you'll find the know-how and encouragement you need to successfully build your portfolio and your career.

Product Details

  • ISBN-13: 9781582975726
  • Publisher: F+W Media, Inc.
  • Publication date: 2/16/2010
  • Edition number: 2
  • Pages: 352
  • Sales rank: 393,145
  • Product dimensions: 7.00 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

A photographer, author and teacher, Vik Orenstein has owned and operated Kidcapers Portraits and Tiny Acorn Portrait Studio for twenty years. She has shot for such commercial clients as Nikon, Pentax, Microsoft, and 3M. She teaches the art of photography online at betterphoto.com. Her Websites include: vikorensteinphotography.com, www.vikskidcapers.com, and www.omgphotography.com.

Table of Contents

Chapter 1 What It Means to Be a Photographer 1

Chapter 2 You Are Here 25

Chapter 3 Learning Your Craft 62

Chapter 4 Digital Technology 76

Chapter 5 Finding Your Niche 89

Chapter 6 Specialties 105

Chapter 7 Networking With Other Photographers 121

Chapter 8 The Business Plan: Your Blueprint for Success 129

Chapter 9 Breaking In: Starting a New Business 143

Chapter 10 Breaking Out: Bringing New Life to an Old Business 179

Chapter 11 Breaking Away; Exploring New Niches 198

Chapter 12 Calculator Magic: Pricing Your Work 211

Chapter 13 Maintaining and Showcasing Your Body of Work 225

Chapter 14 Marketing Made Simple 238

Chapter 15 The Secrets to Sales 249

Chapter 16 Public Relations 267

Chapter 17 Accountant Jokes: Building Your Financial Team 275

Chapter 18 Lawyer Jokes: Legal Issues 283

Chapter 19 The Life Cycle of a Small Business 292

Chapter 20 Summary 300

Appendix A Resources 318

Appendix B Glossary 332

Copyright Index 339

Index 341

Customer Reviews

Average Rating 3.5
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Sort by: Showing all of 13 Customer Reviews

  • Anonymous

    Posted November 9, 2004

    International Account Manager ¿ Turned Photographer

    If you are like me, all of 27 years old, and have determined that your career path is in desperate need or re-paving, then this book is a very good start. I purchased this book through a gift card and have not put it down since. In fact, I only stopped reading it (on page 54) long enough to write this review. BUY IT! Vik Orenstein doesn¿t cloud over fact with her desire to prove how great the business is. You will see and hear both the good and the bad, about the Photography industry, and you will realize that being a photographer isn¿t always just about getting the perfect shot.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted October 20, 2004

    Orenstein's Book a Must for New Professionals

    I am returning to the market after several years in the motion picture industry and was looking for a refresher on the business end of photography. Vik Orenstein has provided a wonderful primer for both beginner and professional alike, and I unreservedly recommend this book to anyone who is serious about pursuing a career in photography. She thoroughly covers necesary subjects such as choosing CPAs and lawyers, networking, and the various photographic markets available for pursuit. She does all of this in a winsome way, relating both her successes and failures as she developed and grew her own studios. If you are considering entering the field of photography as a professional, seriously consider purchasing this book. You will be making a very wise investment!

    1 out of 1 people found this review helpful.

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