The Photographer's Survival Guide [NOOK Book]

Overview

Practical, real-world advice for commercial photographers

At last, a down-to-earth, no-nonsense guide that provides guidance and tools for all levels of photographers–from those just starting out to those who want to move to the next level. Turn to this book for ready-to-use guidance on navigating the ins ...
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The Photographer's Survival Guide

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Overview

Practical, real-world advice for commercial photographers

At last, a down-to-earth, no-nonsense guide that provides guidance and tools for all levels of photographers–from those just starting out to those who want to move to the next level. Turn to this book for ready-to-use guidance on navigating the ins and outs of the industry, including:

• Establishing a recognizable style that is all your own
• Creating a website and portfolio, including costs, selecting images, and working with a designer
• Building, buying, and using contact lists and databases; creating e-mail blasts and printed promotions; and person-to-person meetings with buyers
• Estimating, bidding, and negotiating your fee
• Doing the job: prep work, the actual shoot, post-production, and billing
• Understanding the stock photography business

The book considers those uncomfortable "What do I do?" moments and presents tips from industry insiders, including how they make buying decisions.

The Photographer’s Survival Guide is also a resource that lists portfolio makers, website builders, printers, and database services, as well as deadlines for important photography contests. An appendix explains usage terms the savvy photographer must understand.

The accompanying CD contains 21 invaluable forms and templates–for an annual budget, a database of contacts, estimate and invoice forms, releases, terms and conditions, and more–that photographers can download.

From the Trade Paperback edition.

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Product Details

  • ISBN-13: 9780817435875
  • Publisher: Ten Speed Press
  • Publication date: 5/24/2011
  • Sold by: Random House
  • Format: eBook
  • Sales rank: 1,277,747
  • File size: 24 MB
  • Note: This product may take a few minutes to download.

Meet the Author

SUZANNE SEASE and AMANDA SOSA STONE are consultants to photographers on creative and business aspects of their careers. Sease has been an art buyer for the Martin Agency and Kaplan-Thaler, working with such clients as Capitol One, Clairol Herbal Essence, and AFLAC. Sosa Stone worked with industry icon Elyse Weissberg and was the photo editor for Weissberg’s Successful Self-Promotion for Photographers, before becoming an art buyer for FCBNY. Suzanne Sease and Amanda Sosa Stone travel around North America presenting a seminar that gave rise to this book. Sease lives and works in Richmond, Virginia; Sosa Stone in Orlando, Florida.

From the Trade Paperback edition.

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Sort by: Showing all of 2 Customer Reviews
  • Posted June 29, 2009

    Good info for commercial photographers

    Good information for commercial photographers but we do portraits and weddings with the occasional model. All the forms are just ok. We have most of them from another book that came with a CD.

    I'll keep it just to have it in the library but I doubt I'll ever open it again.

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  • Anonymous

    Posted May 13, 2009

    Ok for the commericial photographer

    I bought this book out of curiousity, I wasn't quite sure what type of photo buisness this book focuses on, but now I know (commericial). If you already subscribe to PDN magazine, then don't bother with this book, it has information we have seen a hundred times before. If you're an established (commericial) photographer who needs relavent info, then this might be useful.

    I'm not an established photographer (nor do I want to do commerical work), but it's only been a couple years since I graduated with an imaging media degree - so for me this info was redundant. The perspective of the authors is from a photo buyer's/ad director point of view. I on the other hand have been doing weddings and portraits, which is a whole another animal of photography business.

    It's not a horrible book, but the info can be obtained from my PDN mag subscription. Also, the 21 forms they provide, are once again good for someone who does commerical work, but are irrelavent to my work. I did enjoy the updated advise on what buyers want to see (website, vs. print campaign or both.)

    I'm returning this and finding a book relating more to portrait and wedding photography business.

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