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The Photojournalist's Guide to Making Money [NOOK Book]

Overview


Market savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of success—while showing aspiring photojournalists how to begin their climb in a stimulating and rewarding field. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in ...
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The Photojournalist's Guide to Making Money

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Overview


Market savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of success—while showing aspiring photojournalists how to begin their climb in a stimulating and rewarding field. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace.
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Editorial Reviews

Booknews
Photojournalist Sedge offers an insider's look at how professionals price, sell, and promote their work and how they come up with marketable ideas. He gives instructions on how to establish a business, use research, develop a professional niche, and network with editors and other photo buyers, including radio and TV producers. He also tells how to expand business through lectures and teaching. Includes b&w photos illustrating different types of photojournalism, and a list of Internet, print, and organization references. Sedge is founder and owner of Strawberry Media Agency. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781621532071
  • Publisher: Skyhorse Publishing
  • Publication date: 11/2/2004
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 256
  • File size: 2 MB

Meet the Author

Michael H. Sedge is owner of the Strawberry Media Agency in Naples, Italy, a company that produces editorial packages (articles, photos, illustrations) for more than forty publications around the world and syndicates in Canada, Holland, and Asia. He is the author of more than 2,600 articles that have appeared in publications throughout the world, the novels Death Watch and The Oracle, the screenplay The Vatican Diary, and several nonfiction books, including Ascent to Failure. He publishes the quarterly Markets Abroad newsletter, where he shares his knowledge with readers about international newspapers, magazines, and book publishers.
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Table of Contents

Dedication ix
Foreword xi
1. It's More Than Photography 1
Business: Seventy Percent of Success
2. The Business Image 11
More Business Stuff
Banking
Taxes
Legal Considerations for Photographers
Exploring the Waters
Publishing Is Marketing
3. Marketing Basics 25
The Psychology of Marketing
Where Are the Opportunities?
4. Customer Needs 37
Identify a Need
What You Have to Offer
The Advertising Department
Be a Network Nut
The Client Profile
The Phone Call
Advice from a Photo Editor
5. Product Strategy 71
The Market Environment
Expanding Your Services
Your Products
Your Photojournalism Career
Stories Through Images
Photo-op of the Century
6. Packaging and Distribution 89
The Big Image
Offering a Complete Package
Courier Delivery
7. Customer Service/Satisfaction 99
Accepting All Jobs
Ask for More
Gifts and Goodies
8. Your Marketing Plan 109
Keep it Simple
5x5 Matrix Marketing Plan
Magazines, Specialization, and Advertising Clients
9. Selling Your Expertise 121
What Benefit Do You Offer?
What's in a Name?
Creating Your Kit
Print Media
Where Does It Go from Here?
Print Media
18 Ways to Promote You and Your Business
10. Business Expansion 151
Teaching Profits
Expanding Your Niche
Stock Agency Partnerships
11. Maximizing the Internet 163
Your Web Site
Piggyback Marketing
Using a Signature
Seeking Employment on the Net
Internet Radio/TV Promotion--For a Fee
Writer Turned Photographer Turned Web Marketer
Every Picture Sells a Story
12. Make the World Your Marketplace 185
10 Reasons to Go Global
Images That Travel Well
Finding Global Markets
Increasing Stock and Free Travel
13. Odds 'n' Ends 195
Spoofs
Answering Machine Marketing
Tips from a Pro
Comments and Tips
More Free Tips
Client Night
Collecting What's Due
Corporate Cooperation
Don't Overlook the Obvious
A Final Word ... on Ethics
Appendix A Resources for the Photojournalist 211
Internet References to Associations and Organizations
Miscellaneous Net References
Books and Publications
About the Author 219
Contributing Photojournalists 221
Index 231
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