Photoshop 7(R)

( 3 )

Overview

Improve your use of Photoshop in Web and print design. Prepare and plan for Web page development and print output, then skillfully apply the latest design and production techniques. Perform simple adjustments as well as complex tasks -- optimize photographic imagery, build animation, add rollovers, adjust images to achieve perfect skin tones and transparent drop shadows, make appropriate color adjustments, create duotones, and more. Geared toward designers of all levels looking for exciting visual solutions, ...
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Overview

Improve your use of Photoshop in Web and print design. Prepare and plan for Web page development and print output, then skillfully apply the latest design and production techniques. Perform simple adjustments as well as complex tasks -- optimize photographic imagery, build animation, add rollovers, adjust images to achieve perfect skin tones and transparent drop shadows, make appropriate color adjustments, create duotones, and more. Geared toward designers of all levels looking for exciting visual solutions, Photoshop 7 Tips & Techniques demystifies the complicated but enormously powerful features of Photoshop.
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Product Details

  • ISBN-13: 9780072224467
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 6/21/2002
  • Series: Tips and Techniques Series
  • Pages: 500
  • Product dimensions: 7.50 (w) x 9.25 (h) x 1.00 (d)

Table of Contents

Acknowledgments
Introduction
Pt. I Using Photoshop to Prepare for Web and Print Design
Ch. 1 Customizing Photoshop for Web Design 2
Ch. 2 Customizing Photoshop for Print Design 32
Ch. 3 Getting Content into Photoshop 60
Ch. 4 Using Photoshop as a Web Page Layout Tool 88
Pt. II Using Photoshop to Design Web and Print Graphics
Ch. 5 Using Selections and Masks 122
Ch. 6 Using Layers 162
Ch. 7 Using Text 200
Ch. 8 Drawing and Painting 240
Ch. 9 Using Favorite Creative Effects 306
Pt. III Using Photoshop to Produce Web and Print Graphics
Ch. 10 Slicing and Optimizing Web Graphics 352
Ch. 11 Animated, Interactive, and Data-Driven Graphics 390
Ch. 12 Optimizing Print Graphics 428
Index 453
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Customer Reviews

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted August 8, 2002

    Packed with information yet easy reading. A must have.

    I work in web design and until now I mainly used Macromedia products. As much as I wanted to I never really found the time to learn how to use Photoshop efficiently, until now. After reading Wendy Willard¿s book I am very impressed with its layout and content. Even though it states that each chapter is independent, and you can skip around, I would suggest you read from start to finish. Wendy¿s easy conversational style, without chatter, makes the book as enjoyable to read as a novel. The flow of information is presented in the logical order necessary to develop a site while maximizing productivity. Wendy scatters tips throughout the pages and it would be a shame to miss any of them. I found Photoshop 7 Tips & Techniques to be a perfect companion to the technical Photoshop 7 book that shipped with the software. The technical book was great at outlining what Photoshop 7 could do. Tips & Techniques goes the step further to tell you the how and why. Two points I found outstanding about the book were the chapters on Customizing Photoshop for Web and Print design, which will save me hours in design time with each project, and her use of Try It tips. The Try It tips encouraged you to try it so you would remember it. Using this learning technique works. The Try It tips are quick and easy to follow examples that you can readily try out on your computer and then return to reading. This book helped me to become comfortable adding Photoshop to my design tool bag in a very short time. I am going to put it on the suggested reading list for the other webmasters at work but they¿ll have to get their own copy. This one¿s mine!

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  • Anonymous

    Posted September 15, 2002

    Good book for beginners and advanced users

    I work in the field of marketing and have dabbled with Photoshop for a while. I now find myself using it more and more since getting this book. I like that the book breaks things down and makes the program easy for the user to understand yet isnt't so simplistic an avid user would get bored. One of my favorite features of the book is the center section; here there are color photos of color swatches, different blending techniques, layering effects, etc. I refer to this section often, rather than choosing each effect on the menu bar and undoing until I find what I'm looking for. This book has a permanent spot within arms reach of my computer.

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  • Anonymous

    Posted August 26, 2002

    Master Photoshop's powerful tools with real-world uses!

    Wendy makes learning Photoshop fun and easy, teaching her readers the most practical and useful aspects of Photoshop by featuring examples of real-world uses. With this book, users can mix-and-master Photoshop skills at their own pace by applying the book's easy to understand tips and techniques to everyday project tasks. The book teaches Photoshop's capabilities through easy to follow step-by-step techniques that are specifically designed to create effects that readily transfer to other uses of design and photo image editing. The book is packed with intuitive 'Quick Tips' (my favorite part), helpful 'Notes' and invaluable high-end techniques that quickly result in top- quality, professional images. The best part about this book is that it overlooks nobody. Both professional and amateur web designers, photographers and print designers will appreciate the attention Wendy brings to their specific and often unique industry requirements, helping to streamline their tasks, improve their quality of work and enhance their Photoshop experience.

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