Picture Your Business Strategy: Transform Decisions with the Power of Visuals

Picture Your Business Strategy: Transform Decisions with the Power of Visuals

by Christine Chopyak
Picture Your Business Strategy: Transform Decisions with the Power of Visuals

Picture Your Business Strategy: Transform Decisions with the Power of Visuals

by Christine Chopyak


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Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain—opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success.

If you want to go beyond drawing on the back of a napkin, this book shows you how.

Picture Your Business Strategy will help you master the principles of "strategic illustration," a proven system for visualizing ideas. Pictures and strategy come to life in the board, conference, or meeting room quickly, easily, and brilliantly. With just a few markers and paper, you can:

  • Use pictures to restructure, reorganize, and rethink your business plan
  • Draw lines between people, processes, and productivity
  • Create new business possibilities through pictures and idea sharing
  • Chart your progress with benchmarks and goal lines
  • Create a project activity map that allows you and your team to see the big picture—and make it succeed

Packed with clever drawing tips and simple templates to help you unlock your creativity, this inspiring book gives you everything you need to start bringing your big ideas to life. Developed by Christine Chopyak at Alchemy: The Art of Transforming Business, the book provides a fresh new business model for developing specific "seeable" actions that can be measured, tracked, and cascaded into other priority areas.

There are so many practical, purposeful ways to use drawings in your everyday work environment, you'll wonder why you never did it before. Most important, you and your team will learn how to turn strategic illustrations into real-world results.

Whether you're a boardroom doodler, corporate cartoonist, or Picasso for fun and profit, Picture Your Business Strategy will help you draw your way to success.

"With this approach, organizations can create a cohesive and authentic understanding among teams that ultimately leads to increased motivation and bottom-line results. Chris shows us that drawing isn't just for kids, it's for leaders looking for a competitive advantage." —Tamara Kleinberg, serial entrepreneur and founder of TheShuuk.com

"A brilliant piece of work that brings together the finite world of words with the infinite possibilities of pictures, taking strategic thinking and collective wisdom to a whole new level and presenting a more colorful way of imagining/imaging the future." — Sabina Spencer, business strategist and author of The Heart of Leadership

Product Details

ISBN-13: 9780071815024
Publisher: McGraw Hill LLC
Publication date: 06/07/2013
Pages: 240
Product dimensions: 7.50(w) x 8.10(h) x 1.00(d)

About the Author

CHRISTINE CHOPYAK is a senior partner and coowner of the business management consulting company Alchemy. Their clients includes multinational Fortune 500 companies, government agencies, municipalities, healthcare systems, NGOs, and education systems.

Table of Contents

Introduction: Remember When You Used To Draw? ix

Chapter 1 The Power of Visuals 1

Chapter 2 A Story of Risk "Picture Perfect" 35

Chapter 3 How Pictures Transform Business 53

Chapter 4 Picturing Your Business Strategy in 3 Acts 69

Chapter 5 From Alignment to Acceleration 123

Chapter 6 What Do I Do Now? 147

Chapter 7 "It Doesn't Get Any Better Than this" 187

Your Bright Future

Appendix A 193

Notes 199

Bibliography 207

Acknowledgments 211

Index 215

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