Picturing Medical Progress from Pasteur to Polio: A History of Mass Media Images and Popular Attitudes in America

Picturing Medical Progress from Pasteur to Polio: A History of Mass Media Images and Popular Attitudes in America

5.0 2
by Bert Hansen
     
 

ISBN-10: 0813545765

ISBN-13: 9780813545769

Pub. Date: 07/15/2009

Publisher: Rutgers University Press

Today, pharmaceutical companies, HMOs, insurance carriers, and the health care system in general may often puzzle and frustrate the general public—and even physicians and researchers. By contrast, from the 1880s through the 1950s Americans enthusiastically embraced medicine and its practitioners. Picturing Medical Progress from Pasteur to Polio offers a

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Overview

Today, pharmaceutical companies, HMOs, insurance carriers, and the health care system in general may often puzzle and frustrate the general public—and even physicians and researchers. By contrast, from the 1880s through the 1950s Americans enthusiastically embraced medicine and its practitioners. Picturing Medical Progress from Pasteur to Polio offers a refreshing portrait of an era when the public excitedly anticipated medical progress and research breakthroughs.

This unique study with 130 archival illustrations drawn from newspaper sketches, caricatures, comic books, Hollywood films, and LIFE magazine photography analyzes the relationship between mass media images and popular attitudes. Bert Hansen considers the impact these representations had on public attitudes and shows how media portrayal and popular support for medical research grew together and reinforced each other.

Product Details

ISBN-13:
9780813545769
Publisher:
Rutgers University Press
Publication date:
07/15/2009
Edition description:
New Edition
Pages:
350
Product dimensions:
6.80(w) x 9.90(h) x 0.90(d)

Table of Contents

Part 1. The Setting
Medicine in the Public Eye, Then and Now
Before There Were Medical Breakthroughs

Part 2. A New Regime of Medical Progress
How Medicine Became Hot News, 1885
Popular Enthusiasm for Laboratory Discoveries, 1885-1895
Creating an Institutional Base for Medical Research,1890-1920

Part 3. Medical History for the Public, 1925-1950
The Mass Media Make Medical History Popular
"And now, a word from our sponsor"
Popular Medical History in Children's Comic Books of the 1940s

Part 4. The Modern Imagery of Medical Progress
Life Looks at Medicine
The Meaning of an Era

Appendix
Notes
Index

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