Pinterest Marketing Bible: The Definitive Guide to Marketing Your Brand and Products on Pinterest

( 2 )

Overview

As Pinterest rockets onto the list of most popular social networks, you recognize that something is different about Pinterest. It isn't like the others. The appeal to women and their families, the explosion of visual images instead of blocks of text, the showcase of aspirational lifestyles... this is no Facebook or Twitter.

Pinterest is a completely new model not just for the users, but also for marketers. Don't let the lack of overt advertising on Pinterest fool you. Marketers ...

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Pinterest Marketing Bible: The Definitive Guide to Marketing Your Brand and Products on Pinterest

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Overview

As Pinterest rockets onto the list of most popular social networks, you recognize that something is different about Pinterest. It isn't like the others. The appeal to women and their families, the explosion of visual images instead of blocks of text, the showcase of aspirational lifestyles... this is no Facebook or Twitter.

Pinterest is a completely new model not just for the users, but also for marketers. Don't let the lack of overt advertising on Pinterest fool you. Marketers who understand this new model are already building brands, communicating with affinity groups, and driving sales and traffic. They're tapping into a window of opportunity - and so can you.

But in order to make Pinterest work effectively, you have to know what brands and products work well on Pinterest. You need a strategic plan that's appropriate for an environment of rapid change. You'll also need specific tactics for board organization, pin selection and copy, getting followers, and tools.

With this information, you'll have a great head start on the network that is quickly becoming an essential marketing channel for anyone working in or using social media for marketing.

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Product Details

  • ISBN-13: 9780615599335
  • Publisher: Turnramp Press
  • Publication date: 1/28/2012
  • Pages: 74
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.15 (d)

Meet the Author

Leon Cho is a technology executive who has worked at the intersection of online marketing and product management for over 15 years. He is a former VP/GM at Match.com (Chemistry.com division), General Manager at Real Networks, and has held senior roles at AOL and Netscape. He has an MBA from the University of Chicago in Marketing and Finance where he received the university's Marketing Concentration scholarship. He has dual degrees from the University of California at Berkeley in Computer Science and Applied Mathematics.
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Customer Reviews

Average Rating 3.5
( 2 )
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Sort by: Showing all of 2 Customer Reviews
  • Posted January 25, 2013

    For $4, this book is worth it. It is a short read, yet it gives

    For $4, this book is worth it. It is a short read, yet it gives you a good overview of Pinterest and how to promote your brand strategy. If you take the time, you can probably find most the information from various blogs and online resources; however, this compiles a lot of useful information in one place, ultimately saving you a good amount of time.

    My only concern is that the book is over a year old, so somethings have most likely gone out of date.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 26, 2012

    Hmmm

    Its like they just put pinterest where something else should be like facebook....

    0 out of 5 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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