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Pinterest is a completely new model not just for the users, but also for marketers. Don't let the lack of overt advertising on Pinterest fool you. Marketers ...
Pinterest is a completely new model not just for the users, but also for marketers. Don't let the lack of overt advertising on Pinterest fool you. Marketers who understand this new model are already building brands, communicating with affinity groups, and driving sales and traffic. They're tapping into a window of opportunity - and so can you.
But in order to make Pinterest work effectively, you have to know what brands and products work well on Pinterest. You need a strategic plan that's appropriate for an environment of rapid change. You'll also need specific tactics for board organization, pin selection and copy, getting followers, and tools.
With this information, you'll have a great head start on the network that is quickly becoming an essential marketing channel for anyone working in or using social media for marketing.
Posted January 25, 2013
For $4, this book is worth it. It is a short read, yet it gives you a good overview of Pinterest and how to promote your brand strategy. If you take the time, you can probably find most the information from various blogs and online resources; however, this compiles a lot of useful information in one place, ultimately saving you a good amount of time.
My only concern is that the book is over a year old, so somethings have most likely gone out of date.
Posted February 26, 2012