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Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

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by Jason Miles

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Start Marketing NOW on the World's Fastest-Growing

You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform.

Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more


Start Marketing NOW on the World's Fastest-Growing

You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform.

Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way.

"Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read." -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business

"Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. Jason
Miles will show you step-by-step how he uses Pinterest to make money online."
-- SKIP MCGRATH, author of Three Weeks to eBay Profits

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McGraw-Hill Professional Publishing
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Pinterest POWER

Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network


The McGraw-Hill Companies, Inc.

Copyright © 2013Jason Miles and Karen Lacey
All rights reserved.
ISBN: 978-0-07-180557-5



The Astounding Interest in Pinterest

In the world of social media, a new star is on the horizon, capturing the imagination of millions. Pinterest.com is connecting us like never before. Its clever, ubervisual approach has propelled it into the fastest-growing website in the history of the Internet—faster even than Facebook, YouTube, or Twitter. Whereas it took Facebook 16 months to go from 50,000 to 17 million unique monthly visitors, and Twitter 22, Pinterest achieved this remarkable feat in only 9 months.

In the two years since Pinterest was launched, the phenomenon of "pinning" images onto virtual pinboards (the basic function on Pinterest) has gone viral. Pinterest has quickly captured the full spectrum of users from first-adopter teenagers to national outlets, such as Better Homes and Gardens, Vogue, Martha Stewart, and even the Smithsonian Institution. Real Simple recently became the first print magazine to top 100,000 Pinterest followers, attracted by its pinned images of recipes, childcare advice, and do-it-yourself (DIY) home improvement tips (see Figure 1.1).

In March 2012, Pinterest became the third largest social media network in the world, trailing only Twitter and Facebook. It had 18.7 million registered users and over 100 million visitors in March alone. To put it into perspective, in the same month, LinkedIn had 86 million visits, Twitter 182 million, and the granddaddy of them all, Facebook, had a whopping 7 billion. When Pinterest's numbers are extrapolated, based on conservative estimates, it's easy to see Pinterest realizing over a hundred million registered users in the next few years.

What's in a Pin?

The Pinterest difference is that it's a site about visual discovery. Each time you log in, you're greeted by other users' pinboards filled with alluring images of gardening, food, fashion, home improvement, and crafts, rather than the traditional postings and text that you might see on Facebook. Its very visualness is what's striking and has led users to admit to an unusual dichotomy—they're relaxed by the Pinterest experience, but also inspired.

This is a key factor in what keeps users coming back for more. In the company's own words, "Pinterest allows you to organize and share all the beautiful things you find on the web."

The process of pinning images is fast and easy. Pins can be created from any website the user visits. When you see an image you like, a few clicks of the mouse is all it takes to pin it onto one of your pinboards. The image retains the link to the original website, and so anyone who views the pin can go to that website and purchase or learn more about the item.

This link to the original source is an interesting aspect of the Pinterest success story. A natural sales process is created that is both quick and intuitive. Sole proprietors, small-business owners, and major corporations alike are finding that Pinterest is a great way to make money.

Gayle Butler, editor-in-chief of the magazine Better Homes and Gardens, said this about the economic potential in Pinterest:

As a visual brand where images and ideas are so central to what we do, we are extremely excited about Pinterest. This is a tremendous complement.

Recent data show that more referral traffic is driven from Pinterest back to the sellers' websites than Google+, LinkedIn, and YouTube combined. Members are tapping into massive new pools of potential customers, who are actively visiting their websites and blogs in return. Pinterest is no here-one-day-gone-the-next social media starlet. It's hip and hot, and it's altering the landscape of social media forever.

How People Are Benefiting from Pinterest

Basically, Pinterest is a place to share images of things you love. It's social because your friends (and potential customers) can see what you're up to, make comments, and share their own images. But you will also receive comments, repins, and ideas from users across the world.

This social media model makes it incredibly efficient as a place to store and sort your ideas. Let's say you want to remodel your kitchen. You can build a "Kitchen Remodeling" pinboard filled with ideas that you might otherwise lose or forget. Rather than having a file folder bulging with ripped-out magazine pages, you have a neat and tidy set of virtual pinboards. As you surf the web for ideas, you pin the ones you like.

As well, you can easily search other Pinterest users' kitchen remodeling ideas and repin them onto your own boards. In this process you're tapping into thousands of ideas, presorted and categorized for you. Search for kitchen sinks, tiles, light fixtures, stove tops, and whatever else specifically interests you. The pinboard format makes the process entertaining and just plain great to look at.

Maybe you're planning a wedding. You can create one board filled with wedding dress designs, another with cake pictures, and yet one more with flower and table arrangements. Not only is it a place to display and sort your ideas, but your friends and family can see and comment on what you're thinking.

Folks who are always on the hunt for a new recipe or craft idea love Pinterest. They're having a dinner party and need vegetarian appetizers, gluten-free desserts, or new ways to cook that same ol' chicken breast.

But the boundaries of Pinterest don't end in the land-of-everyday. One user, Susan, pins about women in planetary science. Another Pinterest user has a pinboard filled with nothing but bizarre and detailed maps of the world. Clearly, the only limits are within your own imagination. Pinterest supports it all through pinning, repinning, liking, and commenting.

Pinterest and Your Small Business

Within this ever-increasing whirlwind of pinning and repinning, Pinterest has become an exceptional tool for increasing e-commerce sales. Because the images are easy to pin and they link back to the original websites, Pinterest is a natural for businesses.

In fact, Pinterest has fast become a social media leader in generating referral traffic back to the original website from which the image was pinned. Pinterest and e-commerce business have evolved into a natural fit.

Interestingly, many business owners have found increased referral traffic from Pinterest without even having a Pinterest profile. Pinterest users find their images and pin them on their boards, and then the images are repinned again and again. Each time the image is pinned or re-pinned, a link to the business owner's website is created.

Here's How It Works

The best way to understand the Pinterest difference is to experience it yourself. We will cover many more basic functions in Chapter 5, but this will get you up and running.

1. Joining Pinterest

Go to http://www.pinterest.com. The process couldn't be easier. While previously you had to go through an invitation-only system, now you simply click on Join Pinterest and follow along step-by-step (see Figure 1.2). If you already belong, this is where you will click on Login to bring up your personalized Pinterest boards and people you follow. You don't need to join to have a look at Pinterest and see if it's for you, but chances are you'll want to start building your own boards and collecting those things you find inspiring and interesting.

Currently, you must sign up through your Facebook or Twitter account. If you have business accounts in either of these, be sure to sign up through it rather than your personal account. Then be sure to pick

Excerpted from Pinterest POWER by JASON MILES, KAREN LACEY. Copyright © 2013 by Jason Miles and Karen Lacey. Excerpted by permission of The McGraw-Hill Companies, Inc..
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network 3.7 out of 5 based on 0 ratings. 3 reviews.
TheAgencyReview More than 1 year ago
In his 2000 film of Nick Hornby’s 1995 book, John Cusack makes an observation that, in the context of the movie makes perfect sense, but that, when considered outside of it, actually goes against everything we are taught. And yet is still fundamentally true. “What really matters” he says, “is what you like, not what you are like”. (https://www.youtube.com/watch?v=yBUOhFs7t2s) In other words, the things we accumulate and accrue say more about us than what we actually speak about ourselves. Actions speak louder than words, as it were, except with things. Idris Mootee takes this even further in the 60 Minute Brand Strategist, when he says that brands help us give our lives meaning. And Pinterest founder Ben Silberman agrees. “What you learn about a person through their collection” he is quoted in Pinterest Power as saying, “is very true to who they are”. Nowhere are these insights perhaps truest – or at least most obviously displayed – than on Mr. Silberman’s Pinterest. Founded in 2010, its valuation five years later was $11 billion with over 100 million users worldwide. Not bad for a site that’s just a digital storage locker for people to collect things that intrigue them. Described this way, Pinterest sounds remarkably like your Amazon wishlist, right? But considers this; your Amazon wishlist is essentially inward looking, a way for you to tell you (and, let’s not forget, Amazon), what’s important to you. Pinterest, as Pinterest Power reminds us, is outward looking – and that makes all the difference. Indeed, the recognition of the functional expression of this difference is what makes this book really valuable. And maybe [to read the rest of this review, please visit http://wp.me/P23AlC-vO]
ConfuzzledShannon More than 1 year ago
Pinterest Power is book to help you market your online or offline business. As a regular Jane with an average brain, I did learn new things about Pinterest and how to connect to my business.   Although I feel the way it was written was hard for me to understand. I did try some of the techniques at the peak interest on Pinterest but no sales yet. It is has only been a week.  I found that The Idiots Guide to Pinterest Marketing was a much better way of learning new things to do with Pinterest.  
Anonymous More than 1 year ago