Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

by Mel Carson, Paul Springer
     
 

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Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have defined digital formats and campaigns, revealing the stories behind the groundbreaking ideas and creative ingenuity that have shaped the digital world. The…  See more details below

Overview

Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have defined digital formats and campaigns, revealing the stories behind the groundbreaking ideas and creative ingenuity that have shaped the digital world. The pioneers profiled in the book come from the seemingly unrelated fields of design, gaming, music, journalism, branding, search and social networking but they were the first to realize the potential of the digital technologies they used. Moving across the globe from the USA to the UK, China, India and New Zealand, and involving organizations such as Apple, Coca Cola, Ogilvy, Publicis and Google, Pioneers of Digital provides unique insights and advice for anyone interested in commercial online thinking.

Product Details

ISBN-13:
9780749466053
Publisher:
Kogan Page, Ltd.
Publication date:
10/03/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
272
File size:
3 MB

Related Subjects

Meet the Author

Paul Springer is Head of Research and Postgraduate Development for the Faculty of Design Media Management at Buckinghamshire New University. An expert on advertising, branding and new media research, he has written for Admap, Brand Strategy, Business Excellence (Moscow) and China Advertising, and is the author of Ads to Icons (published by Kogan Page). Mel Carson is Community Manager at Microsoft Advertising. An expert on search, social media and digital marketing he speaks at conferences around the world and lectures on MBA, MSc and online marketing courses. He is based in Seattle, USA.
Dr Paul Springer is Head of Research and Enterprise at Buckinghamshire University in the UK. He has previously worked in the design and communications industries and has lectured throughout Europe, the USA and China on modern advertising strategies. Paul has consulted for a number of well-known agencies and brands. He is also an international advisor for the China Advertising Association. Paul wrote "Advertising, Branding and Corporate Identity" in The Complete Guide to Digital Graphic Design (2001) and "Auditing Advertising" in Creativity Counts (2008). He can be contacted through www.adstoicons.com.

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