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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal / Edition 1
     

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal / Edition 1

4.1 11
by Oren Klaff
 

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ISBN-10: 0071752854

ISBN-13: 9780071752855

Pub. Date: 01/26/2011

Publisher: McGraw-Hill Professional Publishing

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book

“Fast, fun and immensely practical.”

—JOE SULLIVAN, Founder, Flextronics

“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”

—JOSH WHITFORD,

Overview

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book

“Fast, fun and immensely practical.”

—JOE SULLIVAN, Founder, Flextronics

“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”

—JOSH WHITFORD, Founder, Echelon Media

“What do supermodels and venture capitalists have in common?
They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.”

—RALPH CRAM, Investor

Pitch Anything offers a new method that will differentiate you from the rest of the pack.”

—JASON JONES, Senior Vice President, Jones Lang LaSalle

“If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.”

—STEVEN WALDMAN, Principal and Founder, Spectrum Capital

Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.”

—LOUIE UCCIFERRI, President, Regent Capital Group

“I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.”

—TAYLOR GARRETT, Vice President, White Cap

“A counter-intuitive method that works.”

—JAY GOYAL, CEO, SumOpti

About the Book:

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.

Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

Setting the Frame

Telling the Story

Revealing the Intrigue

Offering the Prize

Nailing the Hookpoint

Getting a Decision

One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.

Apply the tactics and strategies outlined in
Pitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.

Product Details

ISBN-13:
9780071752855
Publisher:
McGraw-Hill Professional Publishing
Publication date:
01/26/2011
Pages:
240
Sales rank:
876
Product dimensions:
6.10(w) x 9.20(h) x 1.00(d)

Table of Contents

Section 1: The Problem;
Chapter 1. Why This Book Can Help You;
Chapter 2. This is Your Brain, This is Your Brain During a Pitch;
Chapter 3. The Strong Method;
Section II: The Solution;
Chapter 4. Setting and Owning the Frame;
Chapter 5. Telling the Story;
Chapter 6. Revealing Intrigue and Building Novelty;
Chapter 7. Offering the Prize;
Chapter 8. Nailing the Hookpoint;
Chapter 9. Getting a Decision;
Section III: The Benefit;
Chapter 10. What the Perfect Pitch Looks Like;
Chapter 11. You are now one of the Best

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Pitch Anything 4.1 out of 5 based on 0 ratings. 8 reviews.
RolfDobelli More than 1 year ago
Have you ever made a pitch or presentation that offered all the facts perfectly and countered every objection, but still fell flat after all your efforts? Investment banker Oren Klaff suggests that how you pitch is more important than how many pitches you throw. You can win your audience by knowing how the human brain reacts to new information and by learning how to control each interaction by using “frames.” With Klaff’s pitching method, you engage each listener’s emotional “croc brain” and keep your audience members in a state of “hot cognition” until you win their business. getAbstract recommends Klaff’s perceptive methods and illustrative stories to everyone who pitches and presents. You might have logical reasons to read this, but your emotional response is what will keep you interested.
Anonymous More than 1 year ago
Alyshia knocked on the door that read: George Yewman, Principal. <p> A strong voice behind the door said, "Come in." <p> She turned the doornob and stepped inside. Mr. Yewman looked up at her. His hair was a short salt-and-pepper and his hazel eyed watched her from behind squarish specticals. "Hello, Ms. Brooke. Mr. Denison told me you were coming." <p> "Yes, Sir." She squeaked and sat in the plush chair before his dark oak-wood desk. <p> Principal Yewman sighed and folded his hands together, leaning forward. "Now, please explain to me what happened." <p> "Didn't--?" <p> "Mr. Denison told me what he saw, but I like to get the story from the student." He peered at her. "You will be truthful, yes?" <p> "Yes, Sir." She repeated. She told him how some kids had been talking bad about her and she had let her anger get the best of her. She kept her eyes glued to the floor. <p> "I see." Mr. Yewman said. "Mr. Denison told me you used some vulgar language. Care to tell me what?" <p> "I-I said who<_>re. . ." Alyshia mumbled. <p> Mr. Yewman was silent for a moment. "I see." He repeated. "Well, your parents will be notified and you will have to hve a punishment." <p> She cringed. <p> "It will be minor, as this is your first offense." The principal added, his intense eyes watching her closely. <p> Alyshia nodded, her eyes flickering to his face. <p> "Community service." He said finally. "You will serve 12 hours worth. There is a group you will meet after school in the gym. You may return to class now." <p> "Thank you, sir." She murmured and rose from the chair. She walked to the door. <p> "Oh, and Miss Brooke," Mr. Yewman called softly. <p> Alyshia turned. <p> "Catch." Mr. Yewman picked something up from his desk and tossed it to her. <p> She caught it awkwardly and hurried out the door. <p> Closing the door softly behind her, she looked down at what he had tossed her. A red-and-white swirled peppermint rested in the curve of her hand. <p> She smiled slightly and popped it into her mouth, walking back to class with her hands in her pockets. <p> [ Who's your favorite character so far? <p> ~ NRM &#22767 ]
Anonymous More than 1 year ago
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Anonymous More than 1 year ago
I like Haley... she seemed like a supportive friend.
Anonymous More than 1 year ago
Yeah, I know, right, Splittah? At my school, if you aren't one of those crazy otakus, you're the weird one. So I fit right in. xD Erm . . . . Yeah, I like Haley, too. She's supportive. Aylisha or whatevah spelling decides to torture me with is a bit too easily-angered.
Anonymous More than 1 year ago
Amazing! Haley is one of my favorites.