Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders

Paperback (Print)
Buy Used
Buy Used from BN.com
(Save 41%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $4.98
Usually ships in 1-2 business days
(Save 77%)
Other sellers (Paperback)
  • All (9) from $4.98   
  • New (3) from $13.21   
  • Used (6) from $4.98   


"Now, instead of talking to people about the precepts of media relations, I will simply hand them this book. It is so valuable I plan on buying many copies."?Don Hale , Vice President for Public Affairs, The University of Texas at Austin
Read More Show Less

Editorial Reviews

From the Publisher
This is a great read for those who may have a future in academia and just for anyone else that may wonder what the next step is in getting a story pitched

"William Tyson has written the practical guide to communicating knowledge with broad audiences. This how-to-guide of handling the media for academia is a unique book that should be used as a reference for researchers, faculty and scholars."

"In Pitch Perfect, author William Tyson provides a practical how-to guide for academics wanting to engage with traditional and new media. The book reads like a primer on the field of journalism with applications for academia....The content of this book would be a good selection for academics who have valuable and newsworthy expertise or initiatives and are seeking to make these advances."

"REVIEWER'S CHOICE Pitch Perfect is a 'must' for any collection strong in media communication, business and public relations. It covers the basics of how to attract media attention, offering examples and anecdotes from different academic disciplines to show how to explain research to a larger audience than fellow academics. It considers common issues and offers a fine survey for scholars unused to handling the media, and is a 'must' for any education or college-level holding."

"Interesting Read"

"A primer on communicating knowledge and ideas to broader audiences via print, broadcast, and online media."

“This new book from William Tyson discusses the many ways to share information to a wider public through mediums such as blogs and Twitter. Through case studies, the book will guide you through the essentials of communicating with your audience.”

“I have benefited from Bill Tyson’s counsel for more than twenty years. Pitch Perfect is his much-needed primer telling faculty readers what they need to know if they want to make what they know, and have discovered, important to other people. Here is a volume truly chock full of practical advice offered in a context that helps make the mysterious rational.”

“In a time of growing scientific, technological and ethical complexity in all aspects of our lives, the need for researchers and the academic community to reach out to the public has never been more important. Pitch Perfect provides easy access for the interested, but hesitant academic to get involved in some of the most important national and international conversations of our time. Bill Tyson has provided the tools for getting important information off the sidelines and into the national dialogue without compromising objectivity and scholarship.”

"Reading this book is like sitting down to a long, pleasurable conversation with your own private media consultant. Chapter by chapter, you learn everything from the deceptively simple task of how to frame clear and compelling media messages to preparing for a media interview. Bill Tyson's eminently readable and useful book is a must-read for those scholars, researchers, and academic leaders who recognize that strategic communications planning is not an option, but rather a critical aspect of their ongoing work.”

“As an academic publisher, I work with hundreds of scholars, encouraging them to communicate their research to the widest audience possible. Each of our authors stands to benefit greatly from Bill Tyson's book, which explains to scholars how they can best share their findings without dumbing down their message. With clear examples and telling anecdotes from across the academic disciplines, Tyson gives faculty a map for transcending their circle of peers and spreading the key points of their research to a larger public.”

"This is a remarkable work, a how-to guide to effective media relations by a pro who has seen it all and done it all. It is a brisk, entertaining tour of a largely misunderstood world and a practical and pragmatic primer on how to flourish in it. Now, instead of talking to people about the precepts of media relations, I will simply hand them this book. It is so valuable I plan on buying many copies."

"The book is terrific. It's a very clear, very concrete guide to virtually every aspect of dealing with the news media, right down to blogs and Twitter. But what struck me as most unusual – and potentially most valuable – is its pitch-perfect and lucid presentation of how journalists look at stories and sources, and the whole process. It is failure to understand that part of the equation that most often derails potentially effective efforts at communication between the academy and the media. With this book as a guide, that doesn't have to happen. Wonderful job."

"Do you want media attention? then read Bill Tyson's Pitch Perfect. Better than anything else I've read, Tyson teaches strategies for presenting ourself effectively to both old and new media. He shows you how and he helps you understand why."

Read More Show Less

Product Details

  • ISBN-13: 9781579223335
  • Publisher: Stylus Publishing, LLC
  • Publication date: 6/28/2010
  • Edition description: New Edition
  • Pages: 256
  • Sales rank: 1,125,290
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

William Tyson is owner of Morrison & Tyson Communications (MTC), a national media relations firm that serves colleges, universities, policy institutes, and foundations. Much of the company’s work focuses on advancing new research and issues of higher education cost, quality, access, and student success. National media also call upon MTC for its expert sources as they develop their stories and report the news.

As a leading consultant in communications strategy development and media relations for nearly 30 years, Tyson has worked with the National Survey of Student Engagement; Community College Survey of Student Engagement; National Center for Public Policy and Higher Education in the release of their 50-state report card on higher education, Measuring Up; Ford Foundation International Fellowships Program; Pew Charitable Trusts Early Education project; Institute for Research on Higher Education at the University of Pennsylvania; and The Carnegie Foundation for the Advancement of Teaching. In addition, he has provided national media consulting to well over a hundred colleges and universities.

Tyson is a founding board member of the National Survey of Student Engagement and also served on the board of the American Association for Higher Education and as an advisory member to the Institute of Higher Education Policy’s Building Engagement and Attainment of Minority Students.

Morrison & Tyson Web site: www.morrisonandtyson.com

Robert Zemsky

Read More Show Less

Table of Contents

1) Telling Your Story: Is It a Good Report If It’s Not Read?
2) How Media Works
3) Getting Started: Keeping on Top of the News
4) Developing a Media Strategy: Prioritizing the Media
5) Presenting Your Story in Writing
6) Calling the Media
7) Media Sessions
8) Resources for Contacting Media
9) Presenting New Research Findings
10) When a Reporter Calls
11) The Media Interview
12) Radio and Television Interviews
13) Opinion Articles
14) Letters to the Editor
15) Speeches
16) Book Promotion
17) Web 2.0 and Beyond
Appendix A: Selected Major Television and Radio Programs That Use Guest Interviews
Appendix B: Canadian Media
Appendix C: British Media
Read More Show Less

Customer Reviews

Average Rating 5
( 7 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 7 Customer Reviews
  • Anonymous

    Posted April 3, 2013


    If u see parker tell him our book

    Was this review helpful? Yes  No   Report this review
  • Posted August 11, 2010

    All media relations professionals should read this book

    I've been in media relations for five years and I wish Bill Tyson had written this book five years ago. It gives media relations professionals the oversight and the specifics they need to succeed, including in the new social media.I'm keeping it handy as a constant reference and I recommend it to any media relations person, whether just starting out or experienced.

    Was this review helpful? Yes  No   Report this review
  • Posted July 30, 2010

    Pitch Perfect Hits a Homerun

    As a small non-profit that has struggled with our media efforts over the years, Pitch Perfect, offers a wonderful road map to helping us find our way. The chapter on social media was particularly helpful in improving our understanding of how to best use this media resource to promote the work of our educational organization. Three cheers to Bill Tyson and his wonderful work.

    Jim Grout
    High 5 Adventure Learning Center
    130 Austine Drive
    Brattleboro, VT 05301

    Was this review helpful? Yes  No   Report this review
  • Posted July 12, 2010

    Telling Your Story

    Bill Tyson knows that media relations is both a science and an art - with a dash of common sense. His insightful book offers a time-honored approach to successfully pitching higher education stories to the mainstream media in a way that secures coverage and, more importantly, resonates with the public. This is a must-read for professors and administrators on college campuses.

    Was this review helpful? Yes  No   Report this review
  • Posted June 28, 2010

    THE comprehensive book on press relations

    Bill Tyson has done professionals in the media relations business a great favor by compiling his many years of experience in this outstanding book. Veterans of the media relations field will learn some new tricks. People just getting into the field will find it is required reading. This work is loaded with information as well as Bill's invaluable insights, ideas and perspectives on how to succeed in a very tough business. This is a "must-have" book from a pro's pro for public relations people in media relations.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 29, 2010

    "Pitch Perfect" has perfect pitch.

    Pitch Perfect captures that concept of offering ideas to the media (pitching) beautifully. The author clearly knows how to be smart, but diplomatic in dealing with the press. And his results over many years in the PR business have earned him huge admiration from scores of America's top colleges and universities. Author William Tyson gives step by step guidance of enormous practical benefit to those new in the field and to those who have years of experience working to get the attention of the media. And he is fully on top of the changing climate in the media providing excellent approaches to Facebook, Twitter, You Tube and the rest. An excellent office tool.

    Was this review helpful? Yes  No   Report this review
  • Posted June 16, 2010

    Sound, Practical Advice

    Although this A-to-Z guide is aimed at inhabitants of the Ivory Tower, the practical lessons on every page can be used by anyone who wants to have productive, professional relations with media. The tools of the trade have changed with the advent of Twitter, blogs and Facebook, all of which Mr. Tyson addresses, but the basics are the same, and Pitch Perfect takes readers through the process one step at a time. Media, too, ought to appreciate that people who pay attention to what is said here won't be wasting their time with pitches that are wide of the plate.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 7 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)