Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders

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"Now, instead of talking to people about the precepts of media relations, I will simply hand them this book. It is so valuable I plan on buying many copies."?Don Hale , Vice President for Public Affairs, The University of Texas at Austin

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Editorial Reviews

From the Publisher
"Do you want media attention? then read Bill Tyson's Pitch Perfect. Better than anything else I've read, Tyson teaches strategies for presenting ourself effectively to both old and new media. He shows you how and he helps you understand why."
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Product Details

  • ISBN-13: 9781579223335
  • Publisher: Stylus Publishing, LLC
  • Publication date: 6/28/2010
  • Edition description: New Edition
  • Pages: 256
  • Sales rank: 1,273,594
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

William Tyson is owner of Morrison & Tyson Communications (MTC), a national media relations firm that serves colleges, universities, policy institutes, and foundations. Much of the company’s work focuses on advancing new research and issues of higher education cost, quality, access, and student success. National media also call upon MTC for its expert sources as they develop their stories and report the news.

As a leading consultant in communications strategy development and media relations for nearly 30 years, Tyson has worked with the National Survey of Student Engagement; Community College Survey of Student Engagement; National Center for Public Policy and Higher Education in the release of their 50-state report card on higher education, Measuring Up; Ford Foundation International Fellowships Program; Pew Charitable Trusts Early Education project; Institute for Research on Higher Education at the University of Pennsylvania; and The Carnegie Foundation for the Advancement of Teaching. In addition, he has provided national media consulting to well over a hundred colleges and universities.

Tyson is a founding board member of the National Survey of Student Engagement and also served on the board of the American Association for Higher Education and as an advisory member to the Institute of Higher Education Policy’s Building Engagement and Attainment of Minority Students.

Morrison & Tyson Web site: www.morrisonandtyson.com

Robert Zemsky

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Table of Contents

1) Telling Your Story: Is It a Good Report If It’s Not Read?
2) How Media Works
3) Getting Started: Keeping on Top of the News
4) Developing a Media Strategy: Prioritizing the Media
5) Presenting Your Story in Writing
6) Calling the Media
7) Media Sessions
8) Resources for Contacting Media
9) Presenting New Research Findings
10) When a Reporter Calls
11) The Media Interview
12) Radio and Television Interviews
13) Opinion Articles
14) Letters to the Editor
15) Speeches
16) Book Promotion
17) Web 2.0 and Beyond
Appendix A: Selected Major Television and Radio Programs That Use Guest Interviews
Appendix B: Canadian Media
Appendix C: British Media

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Customer Reviews

Average Rating 5
( 7 )
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Sort by: Showing all of 7 Customer Reviews
  • Anonymous

    Posted April 3, 2013


    If u see parker tell him our book

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  • Posted August 11, 2010

    All media relations professionals should read this book

    I've been in media relations for five years and I wish Bill Tyson had written this book five years ago. It gives media relations professionals the oversight and the specifics they need to succeed, including in the new social media.I'm keeping it handy as a constant reference and I recommend it to any media relations person, whether just starting out or experienced.

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  • Posted July 30, 2010

    Pitch Perfect Hits a Homerun

    As a small non-profit that has struggled with our media efforts over the years, Pitch Perfect, offers a wonderful road map to helping us find our way. The chapter on social media was particularly helpful in improving our understanding of how to best use this media resource to promote the work of our educational organization. Three cheers to Bill Tyson and his wonderful work.

    Jim Grout
    High 5 Adventure Learning Center
    130 Austine Drive
    Brattleboro, VT 05301

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  • Posted July 12, 2010

    Telling Your Story

    Bill Tyson knows that media relations is both a science and an art - with a dash of common sense. His insightful book offers a time-honored approach to successfully pitching higher education stories to the mainstream media in a way that secures coverage and, more importantly, resonates with the public. This is a must-read for professors and administrators on college campuses.

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  • Posted June 28, 2010

    THE comprehensive book on press relations

    Bill Tyson has done professionals in the media relations business a great favor by compiling his many years of experience in this outstanding book. Veterans of the media relations field will learn some new tricks. People just getting into the field will find it is required reading. This work is loaded with information as well as Bill's invaluable insights, ideas and perspectives on how to succeed in a very tough business. This is a "must-have" book from a pro's pro for public relations people in media relations.

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  • Anonymous

    Posted June 29, 2010

    "Pitch Perfect" has perfect pitch.

    Pitch Perfect captures that concept of offering ideas to the media (pitching) beautifully. The author clearly knows how to be smart, but diplomatic in dealing with the press. And his results over many years in the PR business have earned him huge admiration from scores of America's top colleges and universities. Author William Tyson gives step by step guidance of enormous practical benefit to those new in the field and to those who have years of experience working to get the attention of the media. And he is fully on top of the changing climate in the media providing excellent approaches to Facebook, Twitter, You Tube and the rest. An excellent office tool.

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  • Posted June 16, 2010

    Sound, Practical Advice

    Although this A-to-Z guide is aimed at inhabitants of the Ivory Tower, the practical lessons on every page can be used by anyone who wants to have productive, professional relations with media. The tools of the trade have changed with the advent of Twitter, blogs and Facebook, all of which Mr. Tyson addresses, but the basics are the same, and Pitch Perfect takes readers through the process one step at a time. Media, too, ought to appreciate that people who pay attention to what is said here won't be wasting their time with pitches that are wide of the plate.

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