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From the Publisher“As an academic publisher, I work with hundreds of scholars, encouraging them to communicate their research to the widest audience possible. Each of our authors stands to benefit greatly from Bill Tyson's book, which explains to scholars how they can best share their findings without dumbing down their message. With clear examples and telling anecdotes from across the academic disciplines, Tyson gives faculty a map for transcending their circle of peers and spreading the key points of their research to a larger public.”
"This is a remarkable work, a how-to guide to effective media relations by a pro who has seen it all and done it all. It is a brisk, entertaining tour of a largely misunderstood world and a practical and pragmatic primer on how to flourish in it. Now, instead of talking to people about the precepts of media relations, I will simply hand them this book. It is so valuable I plan on buying many copies."
"The book is terrific. It's a very clear, very concrete guide to virtually every aspect of dealing with the news media, right down to blogs and Twitter. But what struck me as most unusual – and potentially most valuable – is its pitch-perfect and lucid presentation of how journalists look at stories and sources, and the whole process. It is failure to understand that part of the equation that most often derails potentially effective efforts at communication between the academy and the media. With this book as a guide, that doesn't have to happen. Wonderful job."
"Do you want media attention? then read Bill Tyson's Pitch Perfect. Better than anything else I've read, Tyson teaches strategies for presenting ourself effectively to both old and new media. He shows you how and he helps you understand why."