Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders

Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders

5.0 7
by William Tyson, Robert Zemsky
     
 

"Now, instead of talking to people about the precepts of media relations, I will simply hand them this book. It is so valuable I plan on buying many copies."?Don Hale , Vice President for Public Affairs, The University of Texas at AustinSee more details below

Overview

"Now, instead of talking to people about the precepts of media relations, I will simply hand them this book. It is so valuable I plan on buying many copies."?Don Hale , Vice President for Public Affairs, The University of Texas at Austin

Product Details

ISBN-13:
9781579223335
Publisher:
Stylus Publishing, LLC
Publication date:
06/28/2010
Edition description:
New Edition
Pages:
256
Product dimensions:
6.00(w) x 8.90(h) x 0.70(d)

Table of Contents

Acknowledgements
Foreword
1) Telling Your Story: Is It a Good Report If It’s Not Read?
2) How Media Works
3) Getting Started: Keeping on Top of the News
4) Developing a Media Strategy: Prioritizing the Media
5) Presenting Your Story in Writing
6) Calling the Media
7) Media Sessions
8) Resources for Contacting Media
9) Presenting New Research Findings
10) When a Reporter Calls
11) The Media Interview
12) Radio and Television Interviews
13) Opinion Articles
14) Letters to the Editor
15) Speeches
16) Book Promotion
17) Web 2.0 and Beyond
Conclusion
Appendix A: Selected Major Television and Radio Programs That Use Guest Interviews
Appendix B: Canadian Media
Appendix C: British Media
Index

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >