Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication

by Kara Alaimo

Overview

The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns.

Drawing on the global literature and informed by interviews with more than 75 top practitioners from around the world, this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures. Ethical principles are woven throughout the text and attention is given to communications practices for corporations, non-profit organizations, and governments. Key updates to this edition include new case studies highlighting best practices in countries around the globe as well as updated information on best practices in different countries.

This third edition is an essential resource for graduate and upper-level undergraduate communication and public relations students as well as practitioners in intercultural markets.

Online resources for this edition include video interviews with PR professionals, lecture slides, and a guide for instructors. Please visit www.routledge.com/9781032511221

Product Details

ISBN-13:	9781138916050
Publisher:	Taylor & Francis
Publication date:	08/09/2016
Edition description:	Older Edition
Pages:	496
Product dimensions:	6.00(w) x 9.00(h) x 0.90(d)

About the Author

Kara Alaimo, Ph.D., is Associate Professor of Communication at Fairleigh Dickinson University in New Jersey, USA.

Table of Contents

1. Global and Local Approaches to International Public Relations  2. Culture Is the Key  3. Building, Managing, and Evaluating Your Global Public Relations Team  4. Global Crisis Communication  5. Global Public Relations for Corporations  6. Public Relations on Global Issues  7. Global Public Relations for Governments  8. The Global Media and Social Networks  9. Public Relations in Asia and the Pacific  10. Public Relations in Europe  11. Public Relations in the Middle East and North Africa  12. Public Relations in North and Latin America  13. Public Relations in Sub-Saharan Africa

Editorial Reviews

In our increasingly connected world, we cannot understand effective strategic communication without understanding cultural differences. This book makes a valuable contribution by bringing together the latest theory and research with real-world applications. We have adopted this book for courses in our Master’s in Strategic Communication program at Columbia University.”

Dr. Rebecca Heino, University of Southern California, USA

From the Publisher