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Pitching Hollywood: How to Sell Your TV and Movie Ideas

Overview

Two successful movie and TV producers provide the reader with the tools needed to create, develop, and sell ideas to Hollywood. Producers Jonathan Koch ("Beyond the Glory") and Robert Kosberg (Deep Blue Sea) are known as the "Kings of Pitch." They currently have more than a dozen projects in development at major studios, including projects with Josh Lucas, Tobey Maguire, and Katherine Heigl.

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Overview

Two successful movie and TV producers provide the reader with the tools needed to create, develop, and sell ideas to Hollywood. Producers Jonathan Koch ("Beyond the Glory") and Robert Kosberg (Deep Blue Sea) are known as the "Kings of Pitch." They currently have more than a dozen projects in development at major studios, including projects with Josh Lucas, Tobey Maguire, and Katherine Heigl.

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Product Details

  • ISBN-13: 9781884956317
  • Publisher: Linden Publishing
  • Publication date: 4/1/2004
  • Pages: 167
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.49 (d)

Table of Contents

Foreword xi
Chapter 1 Who We Are 1
Photocopying 4
Chapter 2 Who You Are 9
Idea People 10
Selling Your Ideas as Property 11
Chapter 3 How We Created Our Positions 13
Chapter 4 What Is "High Concept"? 17
Low Concept 19
What if It's Neither-Nor? 19
Back to High Concept 19
Sample High Concept Pitch 20
Chapter 5 Start With a Good Idea 25
Freshness 25
Commercial Viability 28
Marketability 28
Timeliness 29
Demographics 30
Other Factors to Consider 32
Finding those Great Ideas 33
Ideas from Articles, Radio, TV 39
Ideas from Books 40
Public Domain 41
When Looking for and Generating Ideas, Keep in Mind 41
Chapter 6 All-Time Worst Pitches 43
Good Examples of Bad Ideas 43
So, Did This Help? 50
Here's a List of Elements that Will Most Likely Make Your Idea Dead on Arrival 50
Chapter 7 How Much Is My Idea Worth? 53
A Very Tough Question 53
Forms of Payment 54
Chapter 8 Protecting Your Idea 61
Register Your Treatment 62
Mail It to Yourself 63
Be Mindful 64
Be Concise and Specific 64
Pitch It Everywhere 65
Chapter 9 Preparing Your Pitch 67
Titles 68
Anatomy of a Pitch 68
Film Treatments 70
Reality Show Treatments 72
Treatments for Game Shows 74
Treatments for Hybrid Shows: Competitive Reality Shows 75
Treatments for Documentary/Biography Shows 75
Treatments for Soap Operas 76
Treatments for News Magazines and Talkshows 76
Treatments for Dramas and Sitcoms: "Bibles" 76
Refining the Pitch 78
Chapter 10 Getting into the Room 81
Where to Begin? 82
So You've Got a Good Idea, a Pitch, and the Numbers to Call: Now What? 84
If You Don't Live in L.A. 86
Chapter 11 Once You Are In the Room 89
The Do's 89
The Don'ts 96
Chapter 12 Staying Cool In Development Hell 101
What Is Development? 101
Why Does It Take So Long? 102
What's the Point? 105
Chapter 13 Sample High Concepts, Synopses, and Treatments 107
Game Shows 108
Reality Shows 115
Reality-Game Show Hybrid 119
Movies 126
Glossary of Terms 137
References & Resources 145
Additional Reading 150
Index 153
About the Authors 163
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted June 6, 2004

    A Perfect Pitch..Finally

    VERY helpful book. Wish I'd have had a copy years ago! I'm a writer who is fabulous with pen and paper, but when I have to explain or try to sell a project--I choke. PITCHING HOLLYWOOD breaks down the pitch process into manageable parts, explains exactly what buyers are looking for, and gives great tips on scoring meetings.

    Was this review helpful? Yes  No   Report this review
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