Piwik Web Analytics Essentials

Overview

This book is for everyone ranging from a reader who is new to web analytics to a seasoned coding expert wanting to switch to Piwik from another analytics tool. If you are a newbie, you will learn to install Piwik, install tracking, and customize the JavaScript for their custom needs, as well as why they need to track their visitors. If you are a more advanced reader, you will learn to mix JavaScript with PHP, Flash, and other languages in order...

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Piwik Web Analytics Essentials

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Overview

This book is for everyone ranging from a reader who is new to web analytics to a seasoned coding expert wanting to switch to Piwik from another analytics tool. If you are a newbie, you will learn to install Piwik, install tracking, and customize the JavaScript for their custom needs, as well as why they need to track their visitors. If you are a more advanced reader, you will learn to mix JavaScript with PHP, Flash, and other languages in order to write plugins for custom software.

Packed with code and the necessary screenshots, this is a step-by-step comprehensive tutorial which will help you learn all about Piwik quickly and easily.

This book will take you from installing Piwik on your web server to writing custom tracking code for your apps.

You will learn goal and event tracking techniques and how to add them to your standard tracking for fine tuning your analytics results. Nothing is untrackable using Piwik: ecommerce shopping carts, web apps, phone apps, and more can make use of Piwik tracking capabilities.

Piwik Web Analytics Essentials will walk you through every step with detailed screenshots and plenty of example code.

Piwik Web Analytics Essentials will show you how to install Piwik Open Source Analytics and have you tracking your website's visitors within an hour after you pick up the book! After that, you learn how to track custom events and programmatically trigger tracking events. The book continues with ecommerce tracking and advanced Piwik API usage.

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Product Details

  • ISBN-13: 9781849518482
  • Publisher: Packt Publishing
  • Publication date: 10/26/2012
  • Pages: 326
  • Product dimensions: 7.50 (w) x 9.25 (h) x 0.68 (d)

Meet the Author

Stephan Miller is a web developer, app developer, SEO expert, and blogger who lives in Kansas City, Missouri. He has been head ecommerce developer for All About Doors and Windows in Kansas City for five years where he has worked with osCommerce, Zen Cart, Magento, WordPress, Drupal, FileMaker Pro, and other software used in ecommerce.

He got interested in information technology shortly after high school and taught himself to build desktop software before finding that web development was a much more exciting field. He developed websites from scratch with PHP and MySql because there was no WordPress at that time and that is just what you had to do. He learned about search engine optimization and web analytics while promoting these websites which were monetized with affiliate programs and advertising.

During the last decade, he has also freelanced in a lot of fields, including writing, SEO, web development, and app development. This has made him proficient in PHP, JavaScript, Python, MySql, Apache, Nginx, MongoDB and other tools of the trade. He blogs semi-regularly at http://www.stephanmiller.com about his work.

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