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Placenotes is the creation of Kevin Keim, Director of the Charles W. Moore Center for the Study of Place in Austin, Texas. The Moore Center was founded in 1994 to advocate good places, design, and architecture. Charles Moore, a respected architect, educator, and writer, believed that "it is altogether likely that inhabitants themselves can be trusted to know where the real places on the planet are, to go to them, from Disneyland to the Athenian Acropolis, and to send postcards back when the places have spoken to them, and they perceived, with great good feeling, that they were somewhere." Placenotes could be those cards, written by local people who know the genuine places in their communities.