The Plan-as-You-Go Business Plan

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More About This Book

Overview

Build Your Plan-Build Your Business

The plan-as-you-go premise is simple-plan for your business' sake, not for planning's sake. Leading business plan expert Tim Berry invites you to block all thoughts of overwhelming, traditional, formal, cookie-cutter business plans and embrace an easier, more practical, modern business plan-the plan that evolves with your business and allows you to start building your business now!

“In The Plan-As-You-Go Business Plan you have no formal processes to learn, no special methodologies to master. Just practical advice that will inspire you to get going and make your business a success. Tim Berry shows us how our businesses can be all we dream of them becoming.”

-

Anita Campbell, Editor, Small Business Trends, www.smallbiztrends.com

“Only the father of business planning could forge classic planning fundamentals and 21st century realities into a new planning alloy. Tim Berry is that person and this book delivers that alloy upon which you can build your business.”

-Jim Blasingame, host of The Small Business Advocate Show, author and small business expert

“Planning- the small business equivalent of dental work? Maybe, but not if your plan is a tool-a flexible, modular, guiding light of a tool. Tim Berry's The Plan-As-You-Go Business Plan is that kind of business power tool. Let it guide your vision and then just remember to floss!”

-John Jantsch, author of Duct Tape Marketing

“The Plan-As-You-Go Business Plan is exactly what my clients need. It is adaptable, comprehensive, understandable and educational. And I can think of no better guide than Tim Berry to help us create successful 21st century businesses.”

-Pamela Slim, Escape from Cubicle Nation

Tim Berry is the founder and president of Palo Alto Software, the manufacturer of Business Plan Pro, the country's bestselling business plan software, of which he is the principal author. He's also written three other books on business planning and is a popular blogger and speaker on the topic of business plans.

Product Details

  • ISBN-13: 9781599181905
  • Publisher: Entrepreneur Press
  • Publication date: 7/2/2008
  • Edition number: 1
  • Pages: 288
  • Sales rank: 185,914
  • Product dimensions: 7.40 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

Tim Berry is the founder and president of Palo Alto Software, the manufacturer of Business Plan Pro, the country's bestselling business plan software, of which he is the principal author. He's also written three other books on business planning and is a popular blogger and speaker on the topic of business plans.

Table of Contents


Foreword   Guy Kawasaki     vii
Preface     ix
About This Book     1
What's Different About This Book?     5
Why Plan as You Go?     9
What's Different About This Approach?     9
Why Is This Approach Better?     11
Chapter Outline     12
Read This Even If You Read Nothing Else     13
Do You Have a Business Plan Event?     20
About that Big Plan     21
Attitude Adjustment     25
Start Anywhere. Get Going     27
Form Follows Function     30
Let It Evolve Organically, as You Need It To     36
Fundamental Management     37
Mixing Numbers and Words: Keep It Simple     39
Separate Supporting Information from the Plan     42
Inside Out from the Heart     43
Planning, Not Accounting     47
It Has to Be Your Plan     55
It's About Controlling Your Destiny     59
Like Planning a Trip     63
The Heart of the Plan     67
Your Business Identity     70
Your Market Story     83
Strategic Focus     92
Remember: Your Plan Is Not Necessarily aWritten Document     96
Flesh and Bones     101
Action Plan: What's Going to Happen? When?     103
Basic Business Numbers     126
It's Not Rocket Science     178
Dressing and Growing     179
From Basic Numbers to Financial Projections     180
Market Research on the Web     210
Simple and Practical Market Research     210
Documents, Presentations, Live     220
Planning Process     245
A Plan vs. Actual Analysis     246
Management and Accountability     258
Crystal Ball and Chain     260
Set Expectations and Follow Up     261
Final Thought     263
Index     265
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