The Plan-as-You-Go Business Plan

Overview


The principal author of Business Plan Pro, the country’s bestselling business plan software, simplifies the business planning process and reveals how to create business plans that grow with the business. Providing adequate guidance for every situation and every stage of business, readers are trained to ignore the traditional, formal cookie-cutter plans that other business planning resources offer and to focus on tailoring a plan to their company; allowing them to literally plan as they go and to, ultimately, ...
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The Plan-As-You-Go Business Plan

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Overview


The principal author of Business Plan Pro, the country’s bestselling business plan software, simplifies the business planning process and reveals how to create business plans that grow with the business. Providing adequate guidance for every situation and every stage of business, readers are trained to ignore the traditional, formal cookie-cutter plans that other business planning resources offer and to focus on tailoring a plan to their company; allowing them to literally plan as they go and to, ultimately, steer their business ahead while saving time. Clear-cut instructions help business owners quickly build the type of plan that works for them—one that helps them take total control of their business, improve profits, raise capital, operate a profitable enterprise, and stay ahead of the competition. Very comprehensive, yet easy-to-understand, this business tool offers more than just the nuts and bolts of writing a business plan—the author also provides invaluable insight through real-life examples illustrating key points and avoidable mistakes as well as cutting-edge information for the 21st century entrepreneur. This guide is designed to be a reliable tool for those entering into the world of starting and owning their own business.
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Product Details

  • ISBN-13: 9781599181905
  • Publisher: Entrepreneur Press
  • Publication date: 7/2/2008
  • Edition number: 1
  • Pages: 288
  • Sales rank: 592,563
  • Product dimensions: 7.40 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

Tim Berry is the founder and president of Palo Alto Software, the manufacturer of Business Plan Pro, the country's bestselling business plan software, of which he is the principal author. He's also written three other books on business planning and is a popular blogger and speaker on the topic of business plans.

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Table of Contents


Foreword   Guy Kawasaki     vii
Preface     ix
About This Book     1
What's Different About This Book?     5
Why Plan as You Go?     9
What's Different About This Approach?     9
Why Is This Approach Better?     11
Chapter Outline     12
Read This Even If You Read Nothing Else     13
Do You Have a Business Plan Event?     20
About that Big Plan     21
Attitude Adjustment     25
Start Anywhere. Get Going     27
Form Follows Function     30
Let It Evolve Organically, as You Need It To     36
Fundamental Management     37
Mixing Numbers and Words: Keep It Simple     39
Separate Supporting Information from the Plan     42
Inside Out from the Heart     43
Planning, Not Accounting     47
It Has to Be Your Plan     55
It's About Controlling Your Destiny     59
Like Planning a Trip     63
The Heart of the Plan     67
Your Business Identity     70
Your Market Story     83
Strategic Focus     92
Remember: Your Plan Is Not Necessarily aWritten Document     96
Flesh and Bones     101
Action Plan: What's Going to Happen? When?     103
Basic Business Numbers     126
It's Not Rocket Science     178
Dressing and Growing     179
From Basic Numbers to Financial Projections     180
Market Research on the Web     210
Simple and Practical Market Research     210
Documents, Presentations, Live     220
Planning Process     245
A Plan vs. Actual Analysis     246
Management and Accountability     258
Crystal Ball and Chain     260
Set Expectations and Follow Up     261
Final Thought     263
Index     265
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