Planning and Managing Public Relations Campaigns: A Strategic Approach

Planning and Managing Public Relations Campaigns: A Strategic Approach

by Anne Gregory
     
 

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Getting a public relations campaign or program off the ground can seem an overwhelming task.  This updated edition of Planning and Managing Public Relations Campaigns describes how to initiate and manage a program to benefit both the organization and its clients.  Practical and easy to read, the book takes the form of a step-by-step guide, covering

Overview

Getting a public relations campaign or program off the ground can seem an overwhelming task.  This updated edition of Planning and Managing Public Relations Campaigns describes how to initiate and manage a program to benefit both the organization and its clients.  Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function, starting the planning process, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

Editorial Reviews

Senior lecturer in PR and Media Ethics, University of Sunderland - Philip Young
Praise for the previous edition:

"Probably the best how-to guide for students and practitioners alike."

Midwest Book Review - Reviewer's Bookwatch
"A complete, comprehensive, up to date, and thoroughly 'user friendly' course of instruction under one cover, "Planning and Managing Public Relations Campaigns: A Strategic Approach" is very highly recommended for professional, corporate community, and academic library collections."

Product Details

ISBN-13:
9780749451080
Publisher:
Kogan Page, Ltd
Publication date:
07/28/2010
Series:
PR in Practice Series
Edition description:
Third Edition
Pages:
200
Product dimensions:
6.10(w) x 9.20(h) x 0.60(d)

Related Subjects

Meet the Author

Professor Anne Gregory is a professor of public relations and a leading international academic. She is Director of the Centre for Public Relations Studies in the Faculty of Business and Law at Leeds Metropolitan University. Before becoming an academic, Gregory spent many years in public relations practice and has experience at a senior level both in-house and in consulting. She remains involved in consulting work and is a board-level advisor to a number of large organizations. She is also the series editor for the PR in Practice books and author of Public Relations in Practice in this series (Kogan Page).

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