Planning, Developing, and Marketing Successful Web Sites / Edition 1

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MULTIPLE QUANTITY AVAILABLE: NEW: DESCRIPTION: 406 Pages: Course Technology; 1 edition (May 28, 2002) : If you are an E-Commerce entrepreneur, this is the book that you'll want ... your technical staff to read before creating your Web Site. This book provides future developers and designers information on how to think about creating a successful Web Site. In terms of the physical site and its role in the overall success of the dot-com business, it urges readers to think about their business as a complex program that responds to the needs of the customer who contact it over the Web. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing. Managing and Marketing a Successful Web Site is for the programmer or developer who is serious about exploring the nature of a successful Web Site. Read more Show Less

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Overview

If you are an E-Commerce entrepreneur, this is the book that you'll want your technical staff to read before creating your Web Site. This book provides future developers and designers information on how to think about creating a successful Web Site. In terms of the physical site and its role in the overall success of the dot-com business, it urges readers to think about their business as a complex program that responds to the needs of the customer who contact it over the Web. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing. Managing and Marketing a Successful Web Site is for the programmer or developer who is serious about exploring the nature of a successful Web Site.

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Product Details

  • ISBN-13: 9780619035631
  • Publisher: Cengage Learning
  • Publication date: 5/28/2002
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 424
  • Product dimensions: 7.20 (w) x 9.20 (h) x 0.90 (d)

Meet the Author

Jay Miletsky is CEO and executive creative director of Mango(formerly PFS Marketwyse), a leading marketing communications agency in the New York metro area. His marketing work has included successful consultation and campaigns for companies including Hershey's, AmerisourceBergen, Emerson Electric, JVC, The Michael C. Fina Company, and more. Miletsky is a featured speaker for numerous companies and seminars as well as a guest lecturer for universities. He is the author of 10 books, including Perspectives on Marketing and Perspectives on Branding, and he blogs regularly at jaymiletsky.com and getperspectives.com. You can follow him on Twitter at http://twitter.com/jaymiletsky.

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Table of Contents

1. The Web Economy's Wild Ride 2. Types of Web Sites 3. Planning the Site 4. Revenue and Advertising 5. The Team: People Who Make the Site Happen 6. Organizing You Web Site with Navigation and Inline Graphics 7. Testing Your Site for Maximum Performance 8. Developing and Understanding the Brand 9. Making Your Site Sticky 10. Marketing Strategies for Web Sites 11. More on Marketing: PR and Nontraditional Promotions 12. Customer Service and Pulling it all Together

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