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Planning, Implementing, & Evaluating Health Promotion Programs: A Primer / Edition 6
     

Planning, Implementing, & Evaluating Health Promotion Programs: A Primer / Edition 6

3.0 1
by James F. McKenzie
 

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ISBN-10: 0321788508

ISBN-13: 2900321788503

Pub. Date: 05/09/2012

Publisher: Pearson

Intended for health educators, the three sections of this textbook address the planning, implementation, and evaluation of successful health promotion programs, and introduce the necessary knowledge and skills to carry out each task. In addition to describing the four major planning models, the fourth edition provides an overview of seven newer models. Annotation

Overview

Intended for health educators, the three sections of this textbook address the planning, implementation, and evaluation of successful health promotion programs, and introduce the necessary knowledge and skills to carry out each task. In addition to describing the four major planning models, the fourth edition provides an overview of seven newer models. Annotation ©2005 Book News, Inc., Portland, OR

Product Details

ISBN-13:
2900321788503
Publisher:
Pearson
Publication date:
05/09/2012
Edition description:
Older Edition
Pages:
512
Product dimensions:
7.30(w) x 9.00(h) x 1.00(d)

Table of Contents

Prefacexv
Chapter 1Health Education, Health Promotion, Health Educators, and Program Planning1
Health Education and Health Promotion3
Health Educators5
Assumptions of Health Promotion9
Program Planning10
Summary10
Review Questions10
Activities11
Weblinks11
Part 1Planning a Health Promotion Program
Chapter 2Models for Program Planning in Health Promotion15
Precede-Proceed17
The Nine Phases of PRECEDE-PROCEED18
Applying PRECEDE-PROCEED20
Match22
The Phases and Steps of MATCH22
Applying MATCH25
Consumer-Based Planning27
Health Communication28
Social Marketing29
CDCynergy30
SMART36
Other Planning Models41
A Systematic Approach to Health Promotion (Healthy People 2010)41
Mobilizing for Action through Planning and Partnerships (MAPP)42
Assessment Protocol for Excellence in Public Health (APEX-PH)43
SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis44
Healthy Communities45
The Health Communication Model (National Cancer Institute)46
Healthy Plan-IT (Center for Disease Control and Prevention)47
Still Other Planning Models50
Summary50
Review Questions51
Activities51
Weblinks52
Chapter 3Starting the Planning Process53
Gaining Support of Decision Makers54
Creating a Rationale60
Identifying a Planning Committee63
Parameters for Planning65
Summary65
Review Questions66
Activities66
Weblinks71
Chapter 4Assessing Needs72
What Is a Needs Assessment?73
Acquiring Needs Assessment Data74
Sources of Primary Data74
Sources of Secondary Data79
Steps for Conducting a Literature Search83
Conducting a Needs Assessment88
Step 1Determining the Purpose and Scope of the Needs Assessment88
Step 2Gathering Data89
Step 3Analyzing the Data91
Step 4Identifying the Factors Linked to the Health Problem94
Step 5Identifying the Program Focus94
Step 6Validating the Prioritized Needs95
Summary95
Review Questions96
Activities96
Weblinks97
Chapter 5Measurement, Measures, Data Collection, and Sampling98
Measurement99
Levels of Measurement100
Types of Measures101
Desirable Characteristics of Data101
Reliability102
Validity103
Unbiased105
Culturally Appropriate105
Methods of Data Collection106
Self-Report106
Observation114
Existing Records115
Meetings116
Sampling116
Probability Sample118
Nonprobability Sample121
Sample Size122
Pilot Test123
Ethical Issues Associated with Data Collection124
Summary124
Review Questions125
Activities125
Weblinks126
Chapter 6Mission Statement, Goals, and Objectives127
Mission Statement128
Program Goals129
Objectives130
Different Levels of Objectives130
Developing Objectives132
Criteria for Developing Objectives132
Elements of an Objective133
Goals and Objectives for the Nation135
Summary141
Review Questions141
Activities141
Weblinks142
Chapter 7Theories and Models Commonly Used for Health Promotion Interventions143
Types of Theories and Models147
Behavior Change Theories147
Stimulus Response (SR) Theory147
Social Cognitive Theory (SCT)149
Theory of Reasoned Action (TRA)152
Theory of Planned Behavior (TPB)154
Theory of Freeing (TF)155
Health Belief Model (HBM)156
The Elaboration Likelihood Model of Persuasion (ELM)158
Stage Theories161
Cognitive-Behavioral Model of the Relapse Process167
Applying Theory to Practice169
Barriers to Applying Theory169
Suggestions for Applying Theory to Practice171
Summary176
Review Questions176
Activities176
Weblinks177
Chapter 8Interventions178
Types of Intervention Strategies179
Health Communication Strategies180
Health Education Strategies183
Health Policy/Enforcement Strategies183
Health Engineering Strategies189
Health-Related Community Service Strategies190
Community Mobilization Strategies190
Other Strategies193
Creating Health Promotion Interventions200
Criteria and Guidelines for Developing Health Promotion Interventions200
Designing Appropriate Interventions201
Summary205
Review Questions206
Activities206
Weblinks206
Part 2Implementing a Health Promotion Program
Chapter 9Community Organizing and Community Building211
Community Organizing and Its Assumptions212
The Processes of Community Organizing and Community Building213
Recognizing the Issue217
Gaining Entry into the Community217
Organizing the People218
Assessing the Community221
Determining Priorities and Setting Goals223
Arriving at a Solution and Selecting Intervention Strategies226
Final Steps in the Community Organizing and Building Processes227
Planned Approach to Community Health (PATCH)227
Summary228
Review Questions228
Activities229
Weblinks229
Chapter 10Identification and Allocation of Resources231
Personnel232
Internal Resources232
External Resources233
Combined Resources233
Curricula and Other Instructional Resources237
Space241
Equipment and Supplies241
Financial Resources241
Participant Fee242
Third-Party Support242
Cost Sharing243
Organizational Sponsorship243
Grants and Gifts243
A Combination of Sources247
Preparing a Budget247
Summary247
Review Questions247
Activities248
Weblinks248
Chapter 11Marketing: Making Sure Programs Respond to Wants and Needs of Consumers251
Market and Marketing252
Marketing and the Diffusion Theory253
The Marketing Process and Health Promotion Programs257
Using Marketing Research to Determine Needs and Desires257
Developing a Product That Satisfies the Needs and Desires of Clients258
Developing Informative and Persuasive Communication Flows261
Ensuring That the Product Is Provided in an Appropriate Manner262
Keeping Clients Satisfied and Loyal267
Final Comment on Marketing270
Summary270
Review Questions270
Activities271
Weblinks271
Chapter 12Implementation: Strategies and Associated Concerns273
Defining Implementation274
Phases of Program Implementation274
Phase 1Adoption of the Program274
Phase 2Identifying and Prioritizing the Tasks to be Completed274
Phase 3Establishing a System of Management277
Phase 4Putting Plans into Action277
First Day of Implementation279
Phase 5Ending or Sustaining a Program281
Concerns Associated with Implementation281
Legal Concerns281
Medical Concerns283
Program Safety283
Program Registration and Fee Collection283
Procedures for Recordkeeping283
Moral and Ethical Concerns284
Procedural Manual and/or Participants' Manual286
Training for Facilitators286
Dealing with Problems286
Reporting and Documenting286
Summary287
Review Questions287
Activities287
Weblinks288
Part 3Evaluating a Health Promotion Program
Chapter 13Evaluation: An Overview291
Basic Terminology294
Purpose for Evaluation295
The Process for Evaluation296
Practical Problems or Barriers in Evaluation297
Evaluation in the Program-Planning Stages298
Who Will Conduct the Evaluation?299
Evaluation Results301
Summary301
Review Questions301
Activities302
Weblinks302
Chapter 14Evaluation Approaches, Framework, and Designs304
Evaluation Approaches305
Systems Analysis Approaches305
Objective-Oriented Approaches306
Goal-Free Approach308
Management-Oriented Approaches308
Consumer-Oriented Approaches309
Expertise-Oriented Approaches310
Participant-Oriented Approaches311
Framework for Program Evaluation313
Selecting an Evaluation Design315
Experimental, Control, and Comparison Groups319
Evaluation Designs320
Internal Validity322
External Validity324
Summary325
Review Questions325
Activities326
Weblinks326
Chapter 15Data Analysis and Reporting328
Data Management329
Data Analysis330
Univariate Data Analyses331
Bivariate Data Analyses333
Multivariate Data Analyses334
Applications of Data Analyses334
Interpreting the Data336
Evaluation Reporting337
Designing the Written Report338
Presenting the Data340
How and When to Present the Report340
Increasing Utilization of the Results340
Summary342
Review Questions342
Activities342
Weblinks343
Appendixes345
Appendix AExamples of a News Release and Copy for a Newspaper Column347
Appendix BExamples of PSAs for Radio and Television349
Appendix CExamples of Smoking Policies351
Appendix DHealth Behavior Contract354
Appendix EExample of an Informed Consent Form for a Cholesterol Screening Program356
Appendix FSample Medical Clearance Form357
Appendix GCode of Ethics for the Health Education Profession358
Appendix HCost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs362
References372
Name Index393
Subject Index402

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Planning, Implementing, & Evaluating Health Promotion Programs: A Primer 3 out of 5 based on 0 ratings. 1 reviews.
KishaRC More than 1 year ago
It's such a bummer this doesn't have a nook version