Plate to Pixel: Digital Food Photography & Styling

( 9 )

Overview

Tips and techniques for making food look good—before it tastes good!

Food photography is on the rise, with the millions of food bloggers around the word as well as foodies who document their meals or small business owners who are interested in cutting costs by styling and photographing their own menu items, and this book should serve as your first course in food photography. Discover how the food stylist exercises unique techniques to make the food look attractive in the ...

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Overview

Tips and techniques for making food look good—before it tastes good!

Food photography is on the rise, with the millions of food bloggers around the word as well as foodies who document their meals or small business owners who are interested in cutting costs by styling and photographing their own menu items, and this book should serve as your first course in food photography. Discover how the food stylist exercises unique techniques to make the food look attractive in the finished product. You’ll get a taste of the visual know-how that is required to translate the perceptions of taste, aroma, and appeal into a stunning, lavish finished photograph.

  • Takes you through the art and techniques of appetizing food photography for everyone from foodies to food bloggers to small business owners looking to photograph their food themselves
  • Whets your appetite with delicious advice on food styling, lighting, arrangement, and more
  • Author is a successful food blogger who has become a well-known resource for fellow bloggers who are struggling with capturing appetizing images of their creations

So, have the cheese say, "Cheese!" with this invaluable resource on appetizing food photography.

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Product Details

  • ISBN-13: 9780470932131
  • Publisher: Wiley
  • Publication date: 5/3/2011
  • Edition number: 1
  • Pages: 288
  • Sales rank: 169,330
  • Product dimensions: 7.30 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Hélène Dujardin is a professional food photographer and stylist. Her images grace the pages of numerous cookbooks and magazines, and as a former chef she also prepares the majority of the dishes she photographs. Her blog, Tartelette, (www.tarteletteblog.com) has earned high praise in the food blog community.

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Table of Contents

About the Author.

Introduction.

Chapter One: Photography Basics.

Light is Everything.

Camera Schmamera.

Know the Basics.

Make Quality Decisions.

Get the Look.

Chapter Two: Camera Settings and Modes.

Exposure.

Aperture.

Shutter Speed.

ISO.

Finding Balance.

Metering.

White Balance.

Camera Modes.

Auto Mode.

Manual Mode.

Aperture Priority.

Shutter Priority.

Chapter Three: Natural Light Photography.

Hard Light vs Soft Light.

Hard Light.

Soft Light.

Diffuse and Reflect.

Diffusers.

Reflectors.

Options for Diffusing and Reflecting.

Natural Light Sources.

Outdoor Light.

Window Light.

Light As Story Teller.

Finding Direction.

Front Light.

Back Light.

Side Light.

Chapter Four: Artifi cial Light Photography.

Lighting Gear.

Studio Kit.

Lights.

Umbrellas.

Scrims.

Equipment Setups.

Studio Lights and Umbrellas.

Diffuse with Scrims.

Built-In-Camera Flash.

Remote Flash.

Remote Flash Settings.

Not-So-Remote Flash.

Radio Waves.

Radio Triggers.

Free Standing Light & Soft Boxes.

Free Standing Lights & Bulbs.

Soft Boxes.

Chapter Five: Composition.

Subject Placement.

Off-Center.

Centered.

Rule of Thirds.

Focus.

Depth of Field.

Perspective.

Angle.

Eye-Level.

Overhead.

Three Quarters.

Chapter Six: Setting Up for Capture.

Establish a Photography Work Area.

Location.

Accessibility.

Plan the Shot.

Explore your Recipe.

Look at the Menu.

Pick Garnishes.

Create a Scene.

Feature the Dish.

Props.

Backgrounds.

Surfaces and Linens.

Use Height and Color to Accentuate and Complement.

Heights.

Colors.

Shooting Tethered.

Chapter Seven: Styling.

Herbs and Spices.

Bread.

Nuts.

Fruits and Vegetables.

Fruits.

Vegetables.

Sauces.

The Main Dish.

Fish and Meats.

Stews, Stir Fries and Pasta.

Burgers and Sandwiches.

Breakfast Baked Goods.

Desserts.

Cakes.

Pie.

Ice Creams & Frozen Treats.

Hot and Cold Beverages.

Stemware.

Hot Beverages.

Cold Beverages.

Garnishes.

Helpful Tools.

Tweezers.

Cotton Swabs.

Paper Towels.

Paint Brushes.

Water Spritzers.

Squeeze Bottles.

Drinking Straws.

Chapter Eight: After Capture.

Transfer.

Cables.

Card Readers.

File .

Edit.

Photo-Editing Software.

Corrections and Adjustments.

Color Space.

Effects.

Store.

Backup and Storage.

Share.

Email.

File Sharing Programs.

File Transfer Protocol.

Dropbox.

Printing.

Copyright Considerations.

Appendices.

Appendix A: Glossary.

Appendix B: Equipment.

Appendix C: Resources.

Index.

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Customer Reviews

Average Rating 4
( 9 )
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Sort by: Showing all of 9 Customer Reviews
  • Anonymous

    Posted April 21, 2012

    Great book, BAD nook format

    I learned a lot about food photograghy from this book. The chapters are laid out well and has tips for beginners and experienced photographers.
    GO BUY THE PHYSICAL BOOK. I purchased the nook version and the example photos are very small, when you zoom they don't get much bigger and are very pixelated. I feel like i wasted my money because this is a photography book and i can't see the examples.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 23, 2014

    [X]

    Well so-ree all we are doing is sitting around at the club.vand dont cuss it makes you look dumb.......

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 23, 2014

    Raven to 'some tron tips'

    DEX MADE THIS RP! HE GETS TO DO THE MAP AND SH<_>IT LIKE THAT! WE CAN WEAR WHAT WE WANT! SO FU<_>CK OFF! DX

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 23, 2014

    Dex

    * follows*

    Was this review helpful? Yes  No   Report this review
  • Posted May 3, 2012

    Beautiful and helpful!

    I am completely fascinated by the skills of food photographers, I have been known to contact people with stunning photos and try to glean all I can from them. It has been perplexing to me how one person can take a completely average photo of food, while another person can make that same subject matter strikingly beautiful. Helene Dujardin, owner of the amazing blog, Tartlette, has written Plate to Pixel: Digital Food Photography & Styling, which is filled with examples and information on how to produce high quality food photography. The book itself is beautifully designed, with patterns and colored pages perfectly setting off the photos. It is a book I would even leave out for guests to flip through while waiting for dinner.

    The author focuses on “natural food styling” since that is her personal expertise, versus commercial type styling, which use glue, vaseline, etc. The text is written in a down to earth tone and helps make even the technical explanations of camera, lighting and settings easy to read and understand. I loved having the opportunity to learn from such a talented photographer as she shared the lessons she has gained, like the golden hours to photograph outside in natural light or using nuts or fruits as a garnish. Other helpful suggestions are included in Plate to Pixel, like both artificial and natural lighting needing to be diffused and reflected and how “goopey” foods can be a challenge. She even walks you through correcting and adjusting photos, once you load them onto your computer. I have learned so much from Plate to Pixel and I’m sure I will turn to it again and again for education and enjoyment.

    Was this review helpful? Yes  No   Report this review
  • Posted June 23, 2011

    Good Tips For Professional Results

    The world of blogging and digital photogarphy has opened up a venue for foodies everywhere to share their cooking adventures and this book offers tips from a professional food stylist and photographer on how to make those blogs even better with great photos.

    The chapters include photography basics, camera settings and modes, natural light photography, artificial light photography, composition, setting up, styling, storing and editing photos, and a section about photo equipment. The author gives advice on how to deal with challenges such as ice cream that will quickly melt, and how to keep food looking fresh until the photo is taken.

    I thought the information in this book was very helpful and even though I don't write about food specifically I do sometimes share recipes at my blog so I came away with good ideas for making my photos better.

    Whether one is just a "foodie" who enjoys sharing recipes on a blog, or has something more professional in mind, or is a restaurant owner who wants to print his or her own menus with photos, this book can help bridge the gap between mediocre snapshots to those that are truly appealing with an artistic flair.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 26, 2011

    FABULOUS!!!

    What a fabulous book!!! I now have high hopes for rescuing my blog and can't wait to get started. This book is a great guide with excellent tips and suggestions!!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 19, 2012

    No text was provided for this review.

  • Anonymous

    Posted May 17, 2011

    No text was provided for this review.

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